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What buyers really want to see: Expert opinions in focus
Real estate investors, banks, and private owners are looking for reliable information. Expert opinions play a crucial role in this. Discover how you can gain the trust of your target audience and achieve your business goals with trustworthy evaluations from Auctoa. Need an accurate property valuation? Get in touch here!
Expert opinions are crucial for gaining buyer confidence and increasing the conversion rate by up to 1%. Use expertise to enhance your credibility.
The digital transformation requires an omnichannel presence and data-driven personalisation. Companies that take these aspects into account can increase the Customer Lifetime Value (CLTV) by €100.
AI-supported analysis and neuromarketing offer deep insights into buyer behaviour. Utilize these technologies to optimise your marketing strategies and enhance brand perception.
In today’s complex product world, buyers are looking for direction and trust. Expert opinions serve as an important guide that significantly influences decision-making. This article analyses what buyers really want to see and how companies can effectively use expert opinions to gain customer trust and increase sales. We will focus both on general consumer needs and specific requirements in the real estate sector to provide you with a comprehensive overview.
The growing importance of expert opinions
Expert opinions are a crucial factor for many buyers, as they offer reliable guidance in a flood of information and product offerings. The trust in experts is based on their expertise, experience, and independence. Buyers appreciate the expertise of professionals who can objectively evaluate products or services and make recommendations. This influence spans various industries and product categories, from technical devices to financial services. Auctoa understands the importance of expert opinions and relies on precise, AI-supported real estate evaluations to gain customer trust.
Objective of the article
This article aims to analyse customer needs and expectations in detail and demonstrate how companies can strategically use expert opinions. We will highlight the findings of the Nielsen study, which underscores the key role of expert opinions in the purchasing process. Additionally, we will show how digital transformation has changed customer expectations and what strategies companies can adopt to meet these expectations. Our focus is on providing you with concrete action recommendations so that you can successfully integrate expert opinions into your marketing strategy. Auctoa offers you the opportunity to strengthen your market position and gain the trust of your customers through market-appropriate and independent evaluations.
The Nielsen study highlights the central role of expert opinions throughout the entire customer journey, from initial perception to purchase decision. An impressive 85% of consumers actively seek expert content, underscoring the immense importance of expertise and independent reviews in the decision-making process. This insight is relevant across industries and shows that buyers in various sectors value expert opinions.
The Results of the Nielsen Study
The Nielsen study shows that expert opinions not only increase brand awareness (familiarity), but also strengthen preference formation (affinity) and significantly influence purchasing decisions (purchase consideration). According to the study, 67% of consumers are more likely to buy a product recommended by an independent expert. These figures highlight how crucial it is for companies to integrate expert opinions into their marketing strategy to gain customer trust and boost sales. The Nielsen Study also shows that expert opinions enhance brand awareness.
Industry-Specific Differences
The study points to industry-specific differences that must be considered when integrating expert opinions. For technical products, detailed product descriptions remain of great importance, while for products where users possess expertise, user-generated content and peer reviews gain significance. For technical products, companies should focus on precise and comprehensive information, validated by experts. For products with user expertise, it is important to create a platform for sharing experiences and opinions to gain buyer trust. These insights are crucial for developing an effective content strategy.
Implications for Content Strategies
For content strategies, this means incorporating credible expert voices to increase trust and drive purchase decisions. It is important to consider the different content needs depending on the product and user. Companies should develop a bespoke content strategy tailored to the specific requirements of their target audience. The integration of expert opinions should be authentic and transparent to avoid jeopardizing buyer trust. Auctoa relies on a combination of AI-assisted analysis and human expertise to ensure the highest evaluation accuracy.
The digital transformation has fundamentally changed customer expectations. Modern companies no longer compete solely on price and quality, but primarily on Customer Experience (CX). Understanding and exceeding customer expectations are therefore crucial to success. A study by Zenloop shows that customer expectations can be a competitive advantage.
Customer Expectations as a Competitive Advantage
Companies that can exceed customer expectations can gain a decisive competitive advantage. This requires a deep understanding of customer needs and expectations, as well as the ability to translate these into innovative products and services. The interplay between conscious and unconscious expectations plays an important role in this. Companies should not only meet the explicit needs of their customers but also exceed their unarticulated expectations to create positive surprises and strengthen customer loyalty.
The Tri-Factor Model
Zenloop's Tri-Factor Model illustrates that customer expectations are influenced by customer-related factors (personality, situation), company-related factors (past experiences, communication), and competition-related factors (experiences with competitors, competition communication). Companies need to consider these factors to obtain a comprehensive picture of customer expectations. The analysis of these factors enables companies to tailor their products, services, and communication strategies to the needs of their customers.
Digital Transformation and Rising Expectations
The digital transformation has led to a steady increase in customer expectations. An omnichannel presence (website, app, physical stores) is now a standard. Customers expect to be able to access a company's products and services anytime and anywhere. The role of CRM and ERP systems for data-driven personalization is becoming increasingly important. Companies must be able to collect and analyze customer data to create personalized offers and services. Customer Experience Management (CXM) has become a strategic necessity to meet and exceed customer expectations. Auctoa offers you strategies to optimize your customer experience in the real estate sector.
To build long-term customer relationships, it is crucial to understand and meet customer desires. Customer needs encompass both functional requirements and aesthetic preferences. Companies must be able to capture these needs and translate them into practical solutions. Studysmarter.de offers insights into how customer desires in the craft industry can be captured.
Definition of Customer Needs
Customer needs are diverse, ranging from functional requirements to aesthetic preferences. To capture these needs, companies can utilise various methods, such as surveys, feedback sessions, and social media analysis. The practical implementation involves translating customer needs into concrete solutions. An example of this is the development of a customisable lighting system based on customers' specific desires regarding light intensity and controls.
Communication and Flexibility
Regular communication with customers and flexibility in meeting their desires are key to long-term customer relationships. It is important to understand both explicit and implicit customer expectations. Prioritisation techniques such as the MoSCoW method (Must, Should, Could, Won't) and the Eisenhower Matrix (urgent/important) can be used to effectively prioritise customer desires.
Benefits of Meeting Customer Needs
Successfully meeting customer needs leads to increased customer satisfaction and brand loyalty. Satisfied customers make repeat purchases and recommend the company to others. This results in improved brand perception and a positive image. Dealing with unusual requests also plays an important role. Active listening and creative solutions are required here to best meet customer desires. Auctoa offers you flexible solutions and addresses your individual needs to ensure your satisfaction.
Consumer behaviour is complex and often paradoxical. Modern buyers exhibit a variety of contradictory behaviours, making it difficult for companies to understand their needs. Traditional, consistent behavioural models are no longer sufficient to capture today's consumers. Advanced segmentation and personalisation strategies that take this complexity into account are required.
Divergent and Paradoxical Consumer Behaviour
The limitations of traditional economic theories are becoming increasingly clear. Purely rational models based on complete information (Homo economicus) cannot fully explain consumer behaviour. It is important to integrate insights from behavioural research that consider incomplete information, uncertainty, and cognitive biases in decision-making. Techniques such as framing, anchoring, and scarcity can be employed to influence consumer decisions, but ethical and transparent principles must always be adhered to.
Integration of Different Disciplines
The integration of different disciplines such as comparative behavioural research, depth psychology, cognitive psychology, sociology, and consumer neuroscience is of great value. These diverse perspectives enable the development of more holistic and accurate models of consumer behaviour. The shell model can be used to categorise determinants of consumer behaviour (psychological, personal, social, cultural).
The Purchasing Cycle
A purchasing cycle perspective highlights the importance of the pre-purchase, purchase, and post-purchase phases. Investments in post-purchase marketing (customer service, loyalty programmes, feedback mechanisms) are crucial to promoting customer retention and advocacy. The potential of neuromarketing should be harnessed to gain insights into emotions, purchasing motives, brand perception, and brand decisions. Neuromarketing techniques can be used ethically and responsibly to gain a deeper understanding of consumer preferences and decision processes. Auctoa helps you better understand purchasing decisions in the real estate sector.
Even in B2B marketing, expert opinions play a crucial role. The evolving SEO landscape requires new strategies for 2025. The rise of zero-click marketing calls for a modern content marketing strategy that goes beyond traditional link-based approaches. Connected TV (CTV) advertising is becoming an important channel to reach B2B decision-makers.
Expert Opinions in B2B Marketing
The integration of AI into marketing & sales is a significant trend. AI can enhance efficiency in research, content creation, and personalisation. For long-lasting products, a diversified content strategy across multiple subject areas is necessary. Marketing operations are evolving into a data-driven strategic function. B2B SaaS marketers can maximise ROAS by using product data to predict the lifetime value (LTV).
AI Integration
A clear marketing strategy is crucial for success. Business automation enhances B2B marketing and sales by improving efficiency, personalisation, and lead generation. Financial service providers must balance personalisation and data protection. Key trends in B2B marketing for 2025 include AI-driven personalisation and trust-based data strategies.
Personalisation and Data Protection
Optimising B2B websites for search engines is essential to improve visibility, credibility, and lead generation. MarketingProfs offers insights into B2B marketing trends. Auctoa uses AI-powered analytics to create accurate property valuations and gain customer trust. Balancing personalisation and data protection is crucial to maintain customer trust and build long-term relationships.
To successfully utilise expert opinions, it's important to identify relevant experts and build relationships with them. Integrating expert opinions into various marketing channels is also crucial. Finding credible voices and authentically presenting these experts' expertise is key.
Identification of Relevant Experts
Searching for credible voices is a vital step in making use of expert opinions. It's important to find experts who possess in-depth knowledge and high credibility. Building relationships with experts requires time and dedication. Companies should invest in establishing long-term partnerships to benefit from the experts' knowledge in the long run.
Measuring Success
Measuring success is essential to assess the effectiveness of the expert opinions. KPIs and analysis aid in measuring the impact of expert opinions on purchasing decisions. Adjusting the strategy based on results is important to optimise marketing efforts’ effectiveness. Maintaining expert relationships over the long term is crucial to continually benefit from their expertise.
Key Benefits of Expert Opinions
Here are some of the key benefits you'll gain:
Increased Trust: Expert opinions build trust with potential buyers.
Improved Credibility: Expert endorsements enhance your brand's credibility.
Higher Conversion Rates: Recommendations from experts can lead to higher conversion rates.
Using expert opinions presents challenges that need to be addressed. Credibility and authenticity are crucial. The costs and resources required for integrating expert opinions should also be taken into account. Measuring success can pose another challenge.
Possible Challenges
One of the biggest challenges in using expert opinions is credibility. It is essential to ensure that expert opinions are authentic and unbiased. The costs and resources required for incorporating expert opinions can also be a challenge. Businesses need to plan and budget carefully to ensure they can use expert opinions effectively.
The Future of Expert Opinions in Marketing
The future of expert opinions in marketing will be shaped by trends and developments such as the role of AI and automation. The importance of transparency and ethics will continue to grow. Companies must ensure that they use expert opinions ethically and responsibly. Adweek highlights the power of expert opinions as a marketing tool. Auctoa focuses on transparency and ethics in creating property valuations.
Expert Opinions play a crucial role in the purchasing process. A strategic integration of expert opinions into the marketing strategy is essential to gain customer trust and boost sales. The future of marketing will be shaped by expert opinions.
Summary of Key Insights
The strategic integration of expert opinions is critical to gain customer trust and boost sales. Companies must develop a tailored content strategy that is customised to the specific needs of their target audience. The integration of expert opinions should be authentic and transparent to avoid jeopardising buyer trust.
A Glimpse into the Future of Marketing with Experts
The future of marketing will be shaped by expert opinions. Companies that can effectively utilise expert opinions will have a competitive advantage. The role of AI and automation will continue to increase. The importance of transparency and ethics will further rise. Auctoa supports you in selling your property with well-founded appraisals. Use the power of expert opinion to convince your clients and secure your success.
Government grants for energy-efficient property assessments offer an excellent opportunity to invest in a well-founded and future-proof decision-making foundation. Whether it’s a purchasing decision, a sales strategy, or an asset valuation, Auctoa's precise and AI-supported assessments make the difference.
With Auctoa, you receive not just an assessment but a comprehensive analysis that helps you recognise the true value of your property and make informed decisions. Our expertise and technology enable us to provide you with a market-appropriate and independent valuation based on your individual needs.
By choosing a property assessment from Auctoa, you invest in your financial future. You gain not only clarity and security but also a solid foundation for your negotiations and strategic decisions.
Now is the perfect time to explore the possibilities of a professional property valuation. Contact us today to start your individual consultation and accurately and reliably determine the value of your property. Register for free and receive an initial assessment of your property's value immediately.
At GfK, you will find up-to-date consumer studies and market research results, providing insights into buyer behaviour and preferences.
The Immobilienmaklerverband Deutschland e.V. (IVD) provides information on building trust in property purchases and offers important advice for buyers and sellers.
Why are expert opinions important for real estate investors?
Expert opinions, particularly through precise and AI-driven property valuations, provide investors with a reliable foundation for informed decision-making. This minimises risks and maximises potential returns.
How do expert opinions influence the buying decisions of property buyers?
Expert opinions build trust and guidance in a complex market. The Nielsen study shows that 85% of consumers actively seek expert content, underscoring the importance of expertise.
What role does digital transformation play in customer expectations within the real estate sector?
The digital transformation has led to higher customer expectations. An omnichannel presence and data-driven personalisation are standard today. Auctoa offers strategies for optimising the customer experience.
How can companies effectively capture customer desires in the real estate sector?
Companies can capture customer desires through surveys, feedback discussions, and social media analysis. The practical implementation involves translating these needs into concrete solutions, such as individualised property valuations.
What benefits does neuromarketing offer for understanding buyer behaviour in the real estate sector?
Neuromarketing provides deep insights into emotions, buying motives, and brand perception. This enables companies to tailor their marketing strategies more effectively to consumer needs.
How can AI be utilised in B2B marketing within the real estate sector?
AI can increase efficiency in research, content creation, and personalisation. Auctoa uses AI-driven analysis to create precise property valuations and build customer trust.
What challenges exist in using expert opinions in marketing?
One of the biggest challenges is credibility. It's crucial to ensure that the expert opinions are authentic and unbiased. Additionally, costs and resources must be considered.
How can government grants for energy-efficient property valuations be utilised?
Government grants provide an excellent opportunity to invest in a well-founded and future-proof decision-making foundation. Auctoa offers precise and AI-driven valuations that make a difference.
