Real Estate
Luxury
Luxury Goods Assessment
Do you want to have your luxury goods appraised and achieve the best possible price? Evaluating luxury goods requires expertise and knowledge of the current market. Learn which factors play a role and how you should proceed. Contact us for professional advice.
An accurate luxury goods appraisal is crucial to achieve the optimal sale price and make informed investment decisions. This can increase the value of your assets by up to 15%.
Market trends, provenance and the digital transformation significantly influence valuation. The consideration of NEO Luxury principles like sustainability is gaining increasing importance.
Regular assessments by certified appraisers are essential to keep the value of your luxury goods up-to-date and to benefit from the latest market developments. This ensures the value of your investments in the long term.
The valuation of luxury goods is a complex field that is constantly changing. In a world where market trends develop rapidly and consumer behaviour evolves, it is crucial to determine the value of your assets accurately. This article provides you with a comprehensive overview of the current market trends, the key factors in valuation, and how you can achieve the best price for your luxury items. We highlight the importance of market analysis and show you how to benefit from the latest developments.
The importance of luxury goods valuation in the context of new market trends
The valuation of luxury goods is more than just an estimation; it is a strategic necessity. Whether you are a collector, investor, or simply an owner of valuable items, an accurate valuation helps you make informed decisions. Given the growing significance of sustainability, digitalisation, and changing consumer habits, it is essential to incorporate these factors into the valuation. This article guides you through the key aspects and offers practical tips to achieve the optimal value of your luxury items. Learn how current market trends influence valuation and discover strategies to help you maximise the value of your luxury goods.
Introduction to the topic and overview of the article structure
This article is divided into seven sections, providing you with an in-depth insight into the world of luxury goods valuation. We start with an analysis of market dynamics and growth forecasts, followed by a detailed examination of the key segments and consumer behaviour. We then focus on the concept of NEO Luxury and the strategic imperatives for luxury brands. Finally, we explore the challenges and opportunities in luxury goods valuation and offer a glimpse into the future. This structured approach allows you to systematically understand the complex aspects of the valuation of luxury goods and make informed decisions. The right strategy can make all the difference.
The global luxury market demonstrates impressive resilience and steady growth. According to current forecasts, the market will reach a volume of 526.18 billion euros by 2029. This trend underscores the ongoing appeal of luxury goods as an investment and status symbol. The annual growth rate (CAGR) of 3.94% between 2025 and 2029 suggests a stable, though not explosive, expansion. These figures are crucial for the valuation of luxury goods, as they provide a framework for future value developments. Understanding this dynamic enables you to make informed decisions regarding the purchase, sale, or investment in luxury goods. Note that Statista provides a detailed analysis of this development.
Global market development and projected growth until 2029
The projected market growth is influenced by various factors, including rising purchasing power in emerging markets, increasing digitalisation of commerce, and changing consumer habits of younger generations. The growing importance of e-commerce in the luxury segment allows brands to reach a wider audience and offer personalised shopping experiences. At the same time, traditional distribution channels such as monobrand boutiques continue to play an important role, especially for customers who value exclusive advice and a tactile product experience. It is important to consider these different distribution channels when evaluating luxury goods, as they impact the perceived value and attractiveness of the products. Proper valuation takes all these factors into account.
Projected market volume of €451.18 billion in 2025, rising to €526.18 billion by 2029
Annual growth rate (CAGR) of 3.94% (2025-2029)
Regional differences and focus areas
The regional distribution of luxury consumption is of great importance for the valuation of luxury goods. China is expected to be the largest market, with a projected volume of 100 billion euros in 2025. This highlights the crucial role of the Chinese market and the need for tailored strategies to appeal to Chinese consumers. Europe is also showing recovery with a projected growth of 7% in the personal luxury goods sector. In contrast, a decline of 8% is expected in America, as wealthy consumers prefer to shop abroad. Japan is experiencing a boom driven by local demand and tourism, benefiting from a weak yen. These regional differences must be considered when evaluating luxury goods, as they affect the demand and value of the products. The Bain study provides further insights on this matter.
China with a projected market volume of €100 billion in 2025
Europe's recovery with a growth of 7% in the personal luxury goods sector
Decline in America by 8%, as wealthy consumers prefer to shop abroad
Boom in Japan due to local demand and tourism (weak yen)
The various product categories in the luxury goods market exhibit different growth rates and sales volumes. Luxury watches and jewellery are the highest-grossing segment, with a market volume forecasted at approximately €151.66 billion in 2025. Jewellery is expected to reach sales of €30 billion in 2023, driven by high-value pieces as investment objects. Ready-to-wear, cosmetics, and watches are also performing well, while leather goods are growing more slowly than in previous years. This performance of the individual segments is crucial for the valuation of luxury goods, as it provides insights into current demand and the potential value of the products. Proper valuation takes these differences into account.
The most important product categories and their performance
The enduring popularity of watches and jewellery as investment objects highlights the importance of quality, craftsmanship, and exclusivity in the valuation of luxury goods. These products are often seen as value stores and maintain their value over long periods. In contrast, fashion articles and leather goods may be more influenced by short-term trends and seasonal fluctuations. Therefore, it is important to consider the specific characteristics and lifecycle of the individual product categories when valuing luxury goods. A detailed analysis of market data and consumer trends is essential to ensure an accurate and realistic valuation. The right expertise is crucial here.
Luxury watches and jewellery with a market volume of approximately €151.66 billion in 2025
Jewellery is expected to reach sales of €30 billion in 2023, driven by high-value pieces as investment objects
Ready-to-wear, cosmetics, and watches are also performing well
Leather goods are growing more slowly than in previous years
E-commerce and the digital transformation in the luxury segment
E-commerce is playing an increasingly important role in the luxury segment. The online sales share is expected to be 13.4% in 2025. Monobrand channels lead due to the demand for exceptional experiences and personalised clienteling. It is expected that online and monobrand channels will account for two-thirds of the luxury market by 2030. This development underscores the need for digital competence and seamless integration of online and offline experiences. In the valuation of luxury goods, it is important to consider the impact of digital transformation, as online sales and digital marketing strategies influence the value and desirability of products. The Statista analysis shows the details.
Online sales share of 13.4% in 2025
Monobrand channels lead due to the demand for exceptional experiences and personalised clienteling
Online and monobrand channels are expected to account for two-thirds of the luxury market by 2030
Generational differences and their influence on luxury consumption
The consumption habits of different generations have a significant impact on the luxury market. Generation Z is expected to generate 25-30% of luxury sales by 2030, while Generation Y will account for about 50%. These young consumers value individuality, sustainability, and digital experiences. In the valuation of luxury goods, it is important to consider the preferences and values of these generations, as they influence product demand and value. Brands that successfully adapt to the needs of younger generations will be successful in the long term. The Prophet study provides further insights on this topic.
Generation Z is expected to generate 25-30% of luxury sales by 2030
Generation Y will account for about 50%
The luxury industry is undergoing a transformation, moving towards a new era known as 'NEO Luxury'. This development involves a re-evaluation of the concept of luxury, needs, and business models, driven by trends such as the sharing economy, co-creation, digital detox, sustainability, health, and mindfulness. The assessment of luxury goods must take these new values and trends into account, as they influence the perceived value and attractiveness of the products. Brands that successfully adapt to the principles of NEO Luxury will thrive in the long term. The Haus von Eden study provides further insights on this.
The Evolution of the Concept of Luxury
The understanding of luxury has changed over time. In the past, luxury was predominantly object-based, whereas today it is increasingly experience-oriented and purpose-driven. The study identifies three phases: Old Luxury (object-based), New Luxury (experience-oriented and democratized), and NEO Luxury (sustainability and purpose-driven). This framework offers a structured approach to understanding the evolving landscape. When assessing luxury goods, it is crucial to consider this evolution, as it influences the criteria for value and attractiveness. The right assessment accounts for these aspects.
Old Luxury (object-based)
New Luxury (experience-oriented and democratized)
NEO Luxury (sustainability and purpose-driven)
Key Trends in the NEO Luxury Era
The NEO Luxury era is characterized by seven key trends: sharing and second-life models, digitalization and digital detox, individualization and co-creation, sustainability, health and mindfulness, luxury casualization/democratization, as well as lean luxury and conscious consumption. These trends influence the assessment of luxury goods, as they change consumer preferences and values. Brands that embrace these trends and integrate them into their products and business models will thrive in the long run. The right strategy is crucial here.
Sharing and Second-Life Models
Digitalization and Digital Detox
Individualization and Co-Creation
Sustainability
Health and Mindfulness
Luxury Casualization/Democratization
Lean Luxury and Conscious Consumption
Implications for Top Management
The transformation to NEO Luxury presents new challenges for top management. The study highlights four critical areas: digital competence, customer centricity, management transformation, and adaptation of business models. Companies need to enhance their digital capabilities, develop customer-centric approaches, adjust management styles, and reassess business models. These changes are crucial for success in the NEO Luxury era. When assessing luxury goods, it is important to consider these strategic implications, as they influence the long-term competitiveness and value of brands. The right expertise is crucial here.
Digital Competence
Customer Centricity
Management Transformation
Adaptation of Business Models
In a dynamic market environment, adaptability and flexibility are crucial for the success of luxury brands. Companies must integrate these principles into their organizational structure and optimize their processes to be efficient. This enables them to anticipate long-term trends and effectively respond to current challenges. The valuation of luxury goods must consider these strategic imperatives, as they impact the long-term competitiveness and value of the brands. Brands that successfully adapt to the changing market conditions will be successful in the long run. The Bain Study provides further insights into this.
Adaptability and Flexibility as Success Factors
Integrating adaptability and flexibility into the organizational structure requires an agile mindset and continuous process improvement. Companies must be able to respond quickly to changes in demand, consumer habits, and technological developments. This requires close collaboration between different departments and open communication. In the valuation of luxury goods, it is important to consider the brand's ability to adapt and innovate, as this influences long-term value development. The right strategy is crucial here.
Adaptability and Flexibility
Integration of these principles into the organizational structure
Optimization of processes for efficiency
M&A Activities to Overcome Challenges
Mergers and acquisitions (M&A) play an increasingly important role in overcoming challenges in the luxury market. In particular, sustainability and technology adoption are important drivers for M&A activities. Companies are seeking opportunities to improve their sustainability record and integrate innovative technologies to remain competitive. The valuation of luxury goods must take these M&A activities into account, as they affect ownership structures, strategic orientation, and the value of the brands. The right expertise is crucial here.
M&A Activities to Overcome Challenges
Sustainability and Technology Adoption
The Importance of Ethical Business Practices and Sustainability
Ethical business practices and sustainability are crucial for luxury brands. Fair pay agreements and long-term, sustainable growth are important factors that strengthen consumer trust and protect the brand in the long term. The valuation of luxury goods must consider these ethical aspects, as they influence the reputation and value of the brands. Consumers increasingly value transparency, social responsibility, and ecological sustainability. Brands that embody these values will be successful in the long run. The right valuation considers these aspects.
Ethical Business Practices
Sustainable Business Models
The valuation of luxury goods faces various challenges. Economic constraints and compliance issues can hinder the implementation of preventive measures. It is crucial to identify these challenges and develop appropriate strategies to address them. Public perception and consumer behaviour also play an important role. However, technological innovations and future developments offer opportunities to improve and make the valuation of luxury goods more transparent. Market analysis helps in overcoming these challenges.
Economic Constraints and Compliance Issues
Economic constraints can lead companies to invest less in compliance measures. This can make the implementation of preventive measures difficult and increase the risk of misvaluation. Compliance issues can also arise due to complex regulatory requirements and a lack of transparency. When it comes to the valuation of luxury goods, it is important to consider these economic and regulatory challenges and develop suitable strategies to tackle them. The right expertise is crucial here.
Economic Constraints
Compliance Issues
Public Perception and Behaviour
Public perception and consumer behaviour have a significant impact on the valuation of luxury goods. Consumers increasingly value transparency, social responsibility, and ecological sustainability. Brands that embody these values will be successful in the long term. It is important to consider public perception and consumer behaviour in the valuation of luxury goods since they influence the reputation and value of brands. The right strategy is essential here.
Public Perception
Behaviour Regarding Luxury Goods
Technological Innovations and Future Developments
Technological innovations offer new possibilities to enhance and make the valuation of luxury goods more transparent. Artificial intelligence, blockchain technology, and other innovative technologies can help automate the valuation process, increase accuracy, and strengthen consumer trust. It is important to follow these technological developments and integrate them into the valuation of luxury goods. The right valuation takes these aspects into account.
Innovations in Technology
Potential Political Changes
Research and Development Initiatives
The valuation of luxury goods is an ongoing process that requires constant effort. It is important to keep an eye on current market trends, consumer habits, and technological developments and adjust valuation strategies accordingly. Only in this way can it be ensured that the valuation of luxury goods is precise, transparent, and future-oriented. The right expertise is crucial here.
The Importance of Continuous Effort
Continuous efforts are crucial to improving the valuation of luxury goods and strengthening consumer trust. This requires close collaboration among the various stakeholders in the luxury market, including brands, retailers, appraisers, and policymakers. Only through joint efforts can transparent, fair, and future-oriented valuation of luxury goods be ensured. The right strategy is critical here.
Importance of Continuous Effort
Call to Action
Outlook on New Developments in the Mechanical Engineering Industry
The mechanical engineering industry plays an important role in the production of luxury goods. New developments in manufacturing technology, such as 3D printing, robotics, and automation, enable high-quality products to be manufactured more efficiently and precisely. These technological advancements can positively impact the valuation of luxury goods, as they enhance the quality, exclusivity, and value of the products. Proper valuation considers these aspects.
Trends in Manufacturing Technology
Outlook on New Developments
The valuation of luxury goods is a dynamic and complex process that requires constant attention and adjustment. By considering current market trends, consumer habits, and technological developments, you can ensure that you optimise the value of your luxury goods. Are you ready to determine the precise value of your luxury goods and benefit from current market developments? Contact us today to start your personalised consultation and maximise the value of your assets. Register for free and receive an immediate initial estimation of the value of your luxury goods.
The valuation of luxury goods requires special methods and factors that go beyond traditional valuation approaches. In addition to the cost-oriented, market-oriented, and income-based approaches, brand value, exclusivity, and rarity also play a crucial role in luxury goods. These factors influence the perceived value and thus the price a buyer is willing to pay. It is important to consider these specific factors in order to obtain a realistic assessment.
The brand value is an intangible asset that reflects a brand's reputation, recognition, and image. A strong brand enjoys greater trust among consumers and can achieve higher prices. Exclusivity refers to the limited availability of a product or service. The rarer a luxury good is, the more desirable it is and the higher its value. Rarity can arise from limited editions, special materials, or unique designs. Our valuation of luxury goods takes all these factors into account to ensure precise value determination.
Brand value: The brand's reputation and image affect the price.
Exclusivity: Limited availability increases value.
Rarity: Unique materials and designs enhance desirability.
Sustainability and ethical aspects are also playing an increasingly important role in the valuation of luxury goods. Consumers are placing more value on environmentally friendly production methods, fair working conditions, and social responsibility. Luxury brands that embody these values enjoy a higher reputation and can be successful in the long term. Considering sustainability aspects is therefore crucial for the long-term valuation of luxury goods. FashionUnited News emphasises the importance of ethical business practices and sustainable business models.
The luxury goods market is in constant flux. New consumer habits, technological innovations, and changing values shape the industry's future. To succeed in this dynamic environment, luxury brands must be agile, customer-focused, and innovative. They need to understand the needs and expectations of their target audiences and adapt their products, services, and business models accordingly. An analysis of the luxury goods market shows how crucial it is to adapt to new consumption habits and values.
Technological innovations such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) provide luxury brands with new opportunities to enhance customer experiences, increase efficiency, and develop new business models. The integration of sustainability aspects into the value chain is also becoming increasingly important. Luxury brands that focus on eco-friendly materials, fair working conditions, and social responsibility will be successful in the long term. The NEO Luxury Trend Study illustrates the shift towards a new era of luxury, characterized by sustainability and practicality.
The future of the luxury goods market will be shaped by agility, customer focus, and innovation. Luxury brands that internalize these principles and integrate them into their business strategies will be able to compete successfully and achieve long-term growth. The Auctoa valuation platform can assist you in accurately determining the value of your luxury goods and making informed decisions.
Government grants are an excellent opportunity to invest in a sustainable and efficient valuation of your luxury goods. Whether it is an initial assessment or a detailed analysis, the available grant programs and tax advantages make the valuation of your luxury goods attractive and financially feasible.
With a variety of grant programs and tax incentives, there are numerous ways to reduce the cost of valuing your luxury goods. Auctoa offers comprehensive advice and support in selecting the right valuation method, meeting technical requirements, navigating the application process, and avoiding potential issues.
By opting for a professional valuation, you are investing in the future of your luxury goods. Not only do you reduce your financial risks and ensure a sound decision-making basis, but you also make an important contribution to preserving the value of your assets.
Now is the perfect time to explore the possibilities for your project. Contact us today to start your personalized consultation and make the process quick and easy. Register for free and receive an immediate preliminary assessment of the refurbishment needs of your property.
Statista provides a detailed analysis of the development of the global luxury goods market.
Bain Study offers further insights into regional differences and focuses in luxury consumption.
Prophet Study provides additional insights into the consumption habits of various generations and their impact on luxury consumption.
Haus von Eden Study offers further insights into the new era of luxury, known as 'NEO Luxury'.
What are the key factors influencing the value of luxury goods?
The main factors are market trends, rarity, condition, year of manufacture, provenance, and demand. A professional appraisal takes all these aspects into account.
How often should I have my luxury goods appraised?
It is recommended to have luxury goods appraised every 1-3 years, especially in the case of significant market changes or before planned sales or insurance policies. Regular appraisals help to keep the value up to date.
What role does provenance play in the appraisal of luxury goods?
The provenance, or the origin and history of a luxury item, can significantly enhance its value. Documented previous owners, exhibitions, or historical significance are value-increasing factors.
How does the digital transformation influence the appraisal of luxury goods?
The digital transformation enables a broader market analysis and access to global buyers. Online platforms and digital marketing strategies play an increasingly important role in enhancing the value and sale of luxury goods.
What is NEO Luxury, and how does it influence appraisal?
NEO Luxury emphasizes sustainability, personalization, and ethical aspects. Luxury goods that embody these values increase in value, as consumers increasingly focus on transparency and social responsibility.
What importance do regional differences have for the appraisal of luxury goods?
Regional differences in demand and consumption habits significantly influence the appraisal of luxury goods. For example, the Chinese market is particularly important for certain luxury segments, which can be reflected in higher prices. Local market analyses are therefore essential.
How can I ensure my luxury goods are appraised correctly?
Select a certified and experienced appraiser with expertise in the respective luxury segment. Transparent appraisal methods and detailed documentation are crucial for correct appraisal.
What role does Generation Z play in luxury consumption and appraisal?
Generation Z values individuality, digital experiences, and sustainability. Brands that appeal to these values are preferred by this generation, which positively affects the appraisal of their products. Authenticity is crucial in this context.
