Would you like to achieve the optimal price for your property? Many owners underestimate the potential of targeted improvements. Discover how you can increase the sales value with strategic measures and avoid common pitfalls.
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The topic briefly and concisely
A professional property valuation is the foundation for all actions that increase the sales value.
Targeted modernizations in kitchen, bathroom, and energy efficiency often pay off multiple times.
Home staging and an appealing presentation can increase the sales price by 10-15% and halve the selling time.
Selling a property is a significant financial decision. Are you wondering how to ensure you achieve the best possible price? It's not just about the current market value, but about how you can actively take steps to increase the sale value. This article presents practical strategies, from professional valuation to value-enhancing renovations and optimal presentation. With thoughtful preparation, you can increase the proceeds by up to 15% and speed up the sale process.
Laying the foundation: Professional assessment as a basis
Before investing in measures that increase the sale value, a precise knowledge of the current market value is essential. A professional property valuation, such as the one offered by Auctoa, provides you with a realistic assessment and identifies specific areas for action. This way, you can plan investments strategically and assess their profitability. Even this initial analysis can help you develop sales strategies that optimize the value by 5-10%. A solid specialized valuation is the first step to a successful sale. Without this foundation, you risk making poor investments or selling below value, which can cost you up to 20% of the potential proceeds.
This valuation forms the basis for all further decisions and helps to correctly set priorities.
Maintenance: Small Defects, Big Impact
Potential buyers pay attention to every detail. Small, visible defects such as cracks in walls, dripping taps, or sticking doors can significantly diminish the overall impression and reduce the sale value by up to 5%. Regular maintenance is therefore not only a question of value retention but also a direct action that can increase the sale value. Fix these minor cosmetic issues before viewings take place. A freshly painted room can increase the perceived brightness by 20%. The costs are often low, for example, 500 to 2,000 euros for painting work, but have a significant impact on the purchase decision. Learn more about renovation costs and sales promotion. A well-maintained property signals care and reduces buyers' willingness to negotiate by at least 10%.
Eliminating such defects is often the most cost-effective way to make a positive first impression.
Modernisations that pay off: Kitchen and Bathroom
The kitchen and bathroom are key areas that significantly influence living comfort and thus increase the resale value. A modern, functional kitchen can boost the property’s value by 10-15%. Buyers pay special attention to high-quality appliances and contemporary materials here. The same applies to the bathroom: Modern fittings with walk-in showers or high-quality tiles are perceived as a wellness oasis and can increase the value by another 5-10%. It doesn’t always have to be a complete renovation costing 20,000 euros; often, investments of 5,000 to 10,000 euros for new fronts, fixtures, or energy-efficient appliances are sufficient to achieve significant enhancement. Consider, which renovations are truly worthwhile.
The following aspects are particularly effective in kitchen and bathroom upgrades:
Updating worktops and cupboard fronts (cost savings of up to 60% compared to buying new).
Installing energy-efficient appliances (can reduce energy costs by up to 30%).
Modern taps and lighting (improve aesthetics with relatively low effort from 200-800 euros).
Contemporary tiles and sanitary ware (can make a room appear 100% more modern).
Low-barrier bathroom design (increases appeal to target groups by around 15%).
These targeted upgrades signal a contemporary standard and justify a higher selling price.
Energy Efficiency: A Must for Higher Sales Values
In times of rising energy costs, energy efficiency is a crucial selling point that can enhance the sales value. Measures such as improved thermal insulation, new triple-glazed windows, or a modern heating system can reduce operating costs by up to 50%. A good energy performance, evidenced by a current energy certificate, can increase the market value by 5-15%. Investing in a photovoltaic system, for instance, can pay off not only through lower electricity costs but also through a sale price that's up to 8% higher. Consider long-term value increase. Insulating the top floor ceiling often pays for itself after just 5-7 years.
Such investments are not only ecologically sensible but also a strong financial incentive for buyers.
Home Staging and Presentation: First Impressions Matter
The way your property is presented has a massive impact on how prospective buyers perceive its value. Professional home staging can increase the sale price by an average of 10-15% and reduce the time on market by up to 50%. It's about creating an inviting atmosphere that allows potential buyers to envisage their life in the property. Light, neutral colours make rooms appear larger and brighter – an effect that can increase the perceived space by up to 10%. Reduce personal items to a minimum; around 70% less decoration is recommended. A well-maintained outdoor area is also crucial, as it represents the first physical point of contact and can influence the value by 5-10%. Learn how to optimally present your house.
Important elements of home staging include:
Decluttering and depersonalising: Creates space and neutrality for approximately 90% of buyers.
Fresh colours and decoration: Light tones can make a room appear 1-2 shades brighter.
Maximising light exposure: Opened curtains and clean windows increase brightness by up to 30%.
Functional furnishings: Demonstrates the potential use of each room and can improve the perceived size by 15%.
Pleasant scents and cleanliness: A clean scent can extend visitors' stay by 10 minutes.
An investment of 1-3% of the expected sale price in home staging can yield a return of 8-10%. These measures help evoke emotions and positively influence purchasing decisions.
Optimising floor plans and additional space: creating added value
A well-thought-out floor plan and the utilisation of previously untapped potential can significantly increase the sales value. Open living concepts that connect the kitchen, dining, and living areas are very popular with about 60% of buyers and can increase the value by 5-8%. Converting attics or basements into additional living space can expand the usable area by 15-25% and correspondingly increase the overall value, often by more than the pure conversion costs of, for example, 500-1,500 euros per square metre. Installing lightweight walls to create an additional office or children's room is also a cost-efficient measure that meets the needs of 40% of families. Learn more about value-enhancing strategies. Creating a home office area can increase the value in urban areas by up to 7%.
Such adjustments demonstrate flexibility and a modern living feel, which appeals to many buyer groups.
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Increasing the sale value of your property requires a combination of careful planning, targeted investments, and professional presentation. From basic maintenance and upgrades in key areas such as the kitchen, bathroom, and energy efficiency to home staging – each measure contributes to achieving the best possible price. A professional valuation by Auctoa and using our ImmoGPT chat can help you make the right decisions and unlock the full potential of your property. On average, the sales proceeds can be increased by 10-20% through targeted measures. Remember: A well-prepared property not only sells better but also faster – often 30-50% more quickly.
Start planning today to maximise the sale value of your property.
Additional useful links
Statistisches Bundesamt offers detailed data on construction prices, the real estate price index, as well as house and building plot prices in Germany.
The Deutsche Bundesbank presents its indicator system for the residential real estate market, providing important insights into market development.
The Deutsche Energie-Agentur (dena) presents its Buildings Report 2025, which highlights future developments and challenges in the building sector.
The KfW provides information on its funding products for individuals in the area of climate-friendly new residential building construction.
The Federal Institute for Research on Building, Urban Affairs and Spatial Development (BBSR) offers a comprehensive publication on the housing market in Germany.
The ifo Institute releases a press statement in which experts expect significant price increases for real estate worldwide.
FAQ
How can Auctoa help me increase the sales value of my property?
Auctoa provides you with a professional, AI-supported property valuation that offers a solid foundation for value-enhancing measures. Additionally, our ImmoGPT chat can answer your questions and help you develop the right strategies for your specific situation to increase the sale value.
What role does maintenance play in the resale value?
Thorough maintenance is essential. Even minor, unaddressed defects can deter potential buyers and drive down the price. A well-maintained property signals value and reduces the room for negotiation for buyers.
Are expensive luxury renovations always sensible to increase the selling value?
Not necessarily. While high-quality features can enhance value, it's important that investments suit the character of the property, its location, and its target audience. Often, targeted, cost-effective modernisations are more effective than over-investing in luxury that not all buyers will appreciate.
How important is the outdoor area for the sales value?
The exterior is the calling card of your property. A well-maintained garden, an appealing facade, and an inviting entrance area can significantly enhance the first impression and increase the value by 5-10%.
Can smart home technologies increase the sales value?
Yes, the demand for smart home technologies is growing. Intelligent heating and lighting systems or modern security technology can increase comfort and appeal, which can have a positive effect on the sales value, especially among a younger, tech-savvy audience.
What is the difference between value preservation and value enhancement?
Value retention (maintenance) aims to preserve the existing condition and value of a property by routinely addressing wear and minor damage. Value enhancement, on the other hand, refers to targeted investments and improvements that increase the property's market value beyond its current state to boost its resale value.
