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sell a house with an estate agent
Do you want to sell your house and achieve the best possible price? With an experienced estate agent by your side, it's easier than you think. Discover how you can benefit from current market developments and which factors influence the value of your property. Do you need personal advice? Contact us for a no-obligation discussion.
An experienced estate agent can significantly increase the selling price of your property and simplify the entire sales process.
Energy efficiency is becoming increasingly important in real estate sales. An energy-efficient renovation can significantly increase the value of your property and make it more attractive to buyers.
Adapt your sales strategy to the needs of buyers, particularly those of the younger generation (Millennials), and take advantage of the digitalisation in the real estate sector.
Selling a property is a significant financial decision. Many owners wonder whether to sell a house with an estate agent or handle the sale privately. In this article, we will show you how to sell your house profitably with the right agent and an optimal strategy. We highlight the importance of the agent in the current market environment and provide an overview of the current market situation in Germany. Avoid common mistakes and benefit from our expertise to achieve the best possible price for your property.
The Importance of the Estate Agent in the Current Market Environment
In times of market volatility and increasing complexity, professional advice from an estate agent is essential. Rising interest rates and inflation significantly affect the purchasing power of potential buyers. Regional differences in property valuation also make it difficult to determine the best selling price on your own. An experienced agent knows the local market well and can help you overcome these challenges. Learn more about professional property valuation to realistically assess the value of your house.
Overview of the Current Market Situation
Compared to previous years, the market situation has changed significantly. We are witnessing a shift from a seller's market to a buyer's market. This means that buyers have a greater selection and more bargaining power. Additionally, energy efficiency standards increasingly influence property prices. Properties with poor energy ratings are less in demand and achieve lower prices. An estate agent can help you optimally prepare your house for sale and increase the value through targeted measures.
The real estate market is dynamic, and understanding the current challenges and opportunities for property sellers is crucial. Buyers are increasingly facing budget constraints and are forced to make compromises. At the same time, developments in the rental market drive the desire for home ownership. These factors influence buyer behaviour and require an adjustment of sales strategies.
Budget constraints and buyers' willingness to compromise
Many potential buyers feel financially restricted by rising prices. A study by Simon-Kucher shows that 51% of respondents view their budget as limited (Simon-Kucher Study). In response, 64% are willing to reduce living space by up to 10 square metres. This means that the focus must be on optimised layouts and flexible room concepts. Adapt your offer to the financial capabilities of buyers, by offering smaller living units or expansion reserves, for example.
Development of the rental market as a driving force for the desire to purchase
Rising rents are a strong argument for acquiring property. 83% of respondents expect annual rent increases of at least 3%, almost half even over 5%. This underscores the long-term financial benefits of home ownership. Market your property as a stable and value-enhancing alternative to renting. Highlight the potential for value appreciation and fixed housing costs. An estate agent can help you emphasise these advantages and attract potential buyers.
Diverging price expectations for new construction and existing properties
Buyers have different expectations for price developments of new constructions and existing properties. 43% expect rising prices for new constructions, while 61% anticipate falling prices for existing properties. Leverage this perception by highlighting the benefits of new constructions: modern facilities, energy efficiency, and customisation options. For existing properties, you should highlight the value appreciation potential through renovations. An estate agent can assist you in presenting your property's strengths optimally and in reaching the right buyers.
The behaviour of property buyers varies by generation. It's important to understand the generational differences in order to optimally adjust your sales strategy. Particularly, Millennials show a strong interest in home ownership but are also confronted with specific challenges.
Perception of housing affordability over time
Both Baby Boomers and Millennials agree that purchasing property today is more difficult than it was 30 years ago, primarily due to higher property prices and associated costs. Interestingly, Millennials are more willing to make financial sacrifices and increase their workload to fulfil the dream of home ownership. This shows that the interest in home ownership remains very high among the younger generation. An estate agent can help you effectively target this demographic and meet their needs.
Financial support and intergenerational wealth transfer
A significant proportion of Millennials rely on financial support through inheritances or gifts to afford property. A study by Interhyp shows that 42% of Millennial homeowners have received financial help, compared to only 16% of Baby Boomers (Interhyp Residential Study 2024). This underscores the increasing importance of intergenerational wealth transfer for access to the property market. An estate agent can assist you in considering this trend and adjusting your sales strategy accordingly.
Regional differences and opportunities in resale properties
The market currently offers advantages for buyers, particularly in resale properties with lower energy efficiency. Significant price reductions are possible here. This is an opportunity for buyers willing to invest in modernisation. An estate agent can help you highlight the potential of resale properties and target buyers willing to renovate. Take advantage of the opportunity to make your house energy efficient to increase its value. For more information, see our article on buying an energy-efficient house.
Energy efficiency is playing an increasingly important role in property sales. Buyers are increasingly valuing low energy costs and a good environmental record. Properties with low energy efficiency are often rejected because buyers shy away from the cost and effort of modernisation.
Rejection of Properties with Low Energy Efficiency
Many buyers are deterred from properties with low energy efficiency because they fear the perceived costs and effort of modernisation. A study shows that 53% of respondents reject properties with lower energy efficiency (Interhyp Study). It is therefore important to inform buyers about funding opportunities and long-term savings. Offer expert advice for realistic cost estimation to overcome reservations. An estate agent can help you highlight the benefits of energy-efficient renovations and attract potential buyers' interest.
Market Opportunities through Energy-Efficient Renovation
An energy-efficient renovation can significantly increase your property's value and make it more attractive to buyers. Sustainability is an important selling point, and adapting to current environmental standards is essential. An estate agent can help you quantify the increase in value through energy-efficient renovation and highlight it in your sales offer. Learn about rewarding renovations before selling in our article on worthwhile renovations before selling.
Present Energy Certificate: Show potential buyers that you care about your property's energy efficiency.
Take Advantage of Funding Opportunities: Find out about government grants and funding programmes for energy-efficient renovations.
Seek Expert Advice: Consult with an energy adviser to determine the best measures for your property.
To be successful in the current market environment, real estate agents and sellers must tailor their strategies to the needs of buyers. This includes adapting housing offers, leveraging the current market conditions for successful negotiations, and proactively analyzing finances and monitoring the market.
Adapting housing offers to buyer needs
Offer flexible layouts and innovative financing models to accommodate buyers' budget constraints and willingness to compromise. Targeted marketing messages that align price and value are crucial. An agent can help you optimise your housing offers and reach the right buyers. Take advantage of selling your home with an agent to benefit from the expertise of a professional.
Utilising the current market environment for successful negotiations
Buyers currently have an enhanced negotiating position. Prepare for price negotiations and concessions. Professional support from experienced agents is essential at this stage. An agent can help you strengthen your negotiating position and secure the best possible price for your property. Learn about the advantages of using an agent versus private sales in our article "Makler oder Privat".
Proactive financial analysis and market monitoring
Sound financial analysis and market monitoring are the foundation of successful decisions. Determine your individual financial capabilities and utilise market analysis and expert opinions. An agent can help you conduct a proactive financial analysis and closely monitor the market. This enables you to make informed decisions and optimally adjust your sales strategy.
The real estate market is subject to constant changes. It is important to keep an eye on future trends and developments in order to capitalize on opportunities and minimize risks. This includes the stabilisation of interest rates, digitalisation and automation, as well as the increasing significance of sustainability.
Stabilisation of Interest Rates and Decreasing Inflation
The conditions for property buyers are improving due to the stabilisation of interest rates and decreasing inflation. This creates planning security and investment incentives. An estate agent can help you understand the long-term prospects of the real estate market and adjust your sales strategy accordingly. The study by Interhyp forecasts stable interest rates for 10-year loans (3.5-4%) and a decreasing inflation rate (Interhyp Study).
Digitalisation and Automation in Real Estate
Digitalisation and automation in real estate are advancing and leading to increased efficiency and an improved customer experience. Online viewings and virtual tours are becoming increasingly popular. Automated processes and transparent communication are becoming standard. An estate agent can help you make use of the advantages of digitalisation and optimally present your property.
Sustainability and Green Technologies
Environmental aspects are playing an increasingly important role. Energy-efficient construction and renewable energies are in demand. The promotion of environmentally friendly properties is becoming more important. An estate agent can help you highlight the sustainability of your property and attract buyers who value environmental aspects. According to Baulinks, young Germans prefer classic houses with large gardens and good internet connectivity.
A successful property sale requires a tailored sales strategy and professional support. The advantages of an experienced estate agent lie in their market knowledge, negotiation skills, and legal expertise. Take advantage of the opportunities the current market offers and invest in home ownership for the long term.
The advantages of an experienced estate agent
An experienced estate agent provides numerous benefits: saving time, reducing stress, optimising the sale price, and ensuring a smooth process. They possess the necessary market knowledge, negotiation skills, and legal expertise to successfully manage the sales process. An agent can help you achieve the best possible price for your property and make the sales process as pleasant as possible.
The importance of a tailored sales strategy
Every property is unique and requires a tailored sales strategy. This must be adapted to the specific conditions of the property and the market. Targeted marketing and professional presentation are crucial. An agent can assist you in developing a tailored sales strategy and optimally presenting your property.
Outlook on positive developments in the property market
The property market offers opportunities for both buyers and sellers. Leverage the current market situation for successful transactions and invest in home ownership for the long term. An agent can help you take advantage of the positive developments in the property market and achieve your goals.
Are you ready to successfully sell your house? Contact us today for a non-binding consultation and find out how we can help you achieve the best price for your property. Get in touch now!
To achieve the best selling price for your home, strategic planning is essential when you want to sell your house with an estate agent. This includes selecting the right agent, preparing the property, setting a realistic price, and implementing effective marketing strategies. Professional support from an experienced agent can help you optimally manage these aspects and successfully conduct the sales process.
Choosing the Right Agent
Choosing the right agent is a critical factor for success when selling your house with an estate agent. A good agent offers:
Local market knowledge: Comprehensive understanding of the local property market and current trends.
Experience and expertise: Experience in selling similar properties and expertise in negotiations.
A strong network: A robust network of potential buyers and other relevant contacts.
Preparing the Property
Preparing the property is a crucial step to attract potential buyers and increase the property's value. To successfully sell your house with an estate agent, you should take the following measures:
Cleaning and repairs: Conduct a thorough cleaning and address all necessary repairs.
Depersonalisation: Remove personal items to allow potential buyers to envision themselves in the property.
Professional photos: Have professional photos taken to optimally showcase the property.
Setting a Realistic Price
Setting a realistic price is vital to attract potential buyers and enable a quick sale. To successfully sell your house with an estate agent, you should consider the following aspects:
Market analysis: Conduct a detailed market analysis to determine the value of similar properties in the area.
Valuation: Obtain a professional valuation to realistically assess the value of your property.
Flexibility: Be prepared to adjust the price if there is low demand.
The property market currently offers favourable conditions for sellers who want to achieve the best price with the support of an estate agent when selling a house with an agent. Use the expertise of an experienced agent to optimally present your house and successfully manage the sales process. The current market situation offers you the opportunity to benefit from rising rents and the desire for home ownership.
The Interhyp study shows that the market currently favours buyers, especially in the case of existing properties with lower energy efficiency, where significant price reductions are possible. This gives you the opportunity to sell your house at an attractive price if you are willing to invest in modernisations. Seize the opportunity and benefit from the current market developments.
Deciding to sell a house is an important step. An experienced agent can help you make the process smooth and successful. They assist you with pricing, marketing, and negotiation. This way, you achieve the best possible price for your property.
Are you ready to sell your house successfully? Contact us today for personalised advice and to start the sales process. We support you every step of the way – from valuation to contract completion. Register for free and receive an immediate first estimate of your property's value.
Interhyp presents the 2024 Housing Study, which provides insights into the financial situation and behaviour of homeowners, especially Millennials.
Interhyp analyses in a study how Germans currently assess real estate purchases, including their expectations regarding interest rates and inflation.
Simon-Kucher shows in a study that rising rents and high prices influence the budget constraints of property buyers.
Why should I sell a house with an estate agent?
An agent possesses market knowledge and negotiation skills to achieve the best possible price for your property. They manage the entire sales process, from evaluation to contract completion, saving you time and stress.
How do I find the right estate agent for my house?
Look for experience, local market knowledge and references. A good agent understands your needs and develops a bespoke sales strategy for your property. Auctoa offers AI-assisted support to find the right agent.
What are the benefits of working with an agent in a buyer's market?
In a buyer's market, buyers have more negotiating power. An agent can help strengthen your negotiating position and present your property at its best to achieve the optimal price.
How can an agent increase the value of my property?
An agent can help you prepare your house optimally for sale, for instance through minor repairs, renovations or an energy upgrade. They know the current trends and understand which measures increase your property's value.
What role does energy efficiency play in selling my property?
Energy efficiency is playing an increasingly important role. An agent can assist in improving your property's energy efficiency and appealing to buyers who value low energy costs and a good environmental record.
How can I, as a millennial, benefit from an estate agent?
Millennials value transparency and digital solutions. An agent can help you digitise the sales process and provide all information transparently. They can also support you with financing.
What costs are associated with selling through an estate agent?
Typically, the cost for an agent is a commission, payable upon successful sale. This commission is split between buyer and seller. A good agent will inform you transparently about all costs.
How does Auctoa support property sales?
Auctoa revolutionises property valuation through the use of AI-assisted, human expertise to provide precise, certified, and market-appropriate valuations. This helps sellers determine the optimal sale price and select the right agent.
