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sell house through estate agent
Do you want to sell your house and achieve the best possible price? With an experienced estate agent by your side, it's simpler than you think. Discover how you can benefit from current market trends and which factors influence your property's value. Do you need personal advice? Contact us for a non-binding discussion.
An experienced estate agent can significantly increase the sale price of your property and simplify the entire sales process.
Energy efficiency is playing an increasingly important role in property sales. An energy renovation can significantly increase the value of your property and make it more attractive to buyers.
Adjust your sales strategy to meet the needs of buyers, especially the young generation (Millennials), and take advantage of the benefits of digitalisation in real estate.
The sale of a property is a significant financial decision. Many owners wonder whether to sell a house with an estate agent or handle the sale privately. In this article, we will show you how to sell your house profitably with the right estate agent and an optimal strategy. We highlight the importance of the estate agent in the current market environment and provide an overview of the current market situation in Germany. Avoid typical mistakes and benefit from our expertise to achieve the best possible price for your property.
The importance of the estate agent in the current market environment
In times of market volatility and increasing complexity, professional advice from an agent is essential. Rising interest rates and inflation significantly affect the purchasing power of potential buyers. Regional differences in property valuation also make it difficult to determine the optimal selling price on your own. An experienced estate agent knows the local market well and can help you overcome these challenges. Learn more about professional property valuation to realistically assess the value of your home.
Overview of the current market situation
Compared to previous years, the market situation has changed significantly. We are experiencing a shift from a seller’s to a buyer’s market. This means that buyers have more choice and greater negotiating power. Additionally, energy efficiency standards increasingly influence property prices. Properties with poor energy ratings are less in demand and fetch lower prices. An estate agent can help you prepare your house optimally for sale and increase its value through targeted measures.
The real estate market is dynamic, and it's crucial to understand the current challenges and opportunities for property sellers. Buyers are increasingly facing budget constraints and are forced to make compromises. At the same time, developments in the rental market are driving the desire for home ownership. These factors influence buyer behaviour and require an adjustment to sales strategies.
Budget Constraints and Buyers' Willingness to Compromise
Many potential buyers feel financially restricted by rising prices. A study by Simon-Kucher shows that 51% of respondents consider their budget to be limited (Simon-Kucher Study). In response, 64% are willing to reduce their living space by up to 10 m². This means the focus must be on optimised floor plans and flexible space concepts. Tailor your offering to the financial capabilities of buyers by offering, for example, smaller living units or expansion reserves.
Rental Market Developments as a Driving Force for the Desire to Buy
Rising rents are a strong argument for acquiring property. 83% of respondents expect an annual rent increase of at least 3%, nearly half even over 5%. This underscores the long-term financial benefits of owning property. Market your property as a stable and value-enhancing alternative to renting. Highlight the potential for value appreciation and the fixed housing costs. An estate agent can help you emphasise these advantages and effectively target potential buyers.
Diverging Price Expectations for New Builds and Existing Properties
Buyers have different expectations regarding the price development of new builds and existing properties. 43% expect prices for new builds to rise, while 61% anticipate falling prices for existing properties. Use this perception by highlighting the advantages of new builds: modern amenities, energy efficiency, and customisation options. For existing properties, showcase the value enhancement potential through renovation. An estate agent can assist you in optimally presenting your property's strengths and targeting the right buyers.
The behaviour of property buyers varies between generations. It's important to understand the generational differences to optimally adapt your sales strategy. In particular, Millennials show a strong interest in home ownership but are also facing specific challenges.
Perception of Housing Affordability Over Time
Both Baby Boomers and Millennials agree that acquiring property is more difficult now than it was 30 years ago. This is mainly due to higher property prices and associated costs. Interestingly, Millennials are more willing to make financial sacrifices and increase their workload to achieve the dream of owning a home. This shows that the interest in home ownership remains very high among the young generation. An estate agent can help you target this demographic and meet their needs.
Financial Support and Intergenerational Wealth Transfer
A significant proportion of Millennials rely on financial support through inheritances or gifts to afford property. A study by Interhyp shows that 42% of Millennial homeowners have received financial help, compared to only 16% of Baby Boomers (Interhyp Wohnraumstudie 2024). This underscores the increasing importance of intergenerational wealth transfer for accessing the property market. An estate agent can help you take this trend into account and adjust your sales strategy accordingly.
Regional Differences and Opportunities in Pre-owned Properties
The market currently offers advantages for buyers, especially for pre-owned properties with lower energy efficiency. Significant price reductions are possible here. This is an opportunity for buyers who are willing to invest in modernisation. An estate agent can help you showcase the potential of pre-owned properties and engage buyers with renovation willingness. Take the opportunity to make your house energy-efficient to increase its value. For more information, see our article on buying an energy-efficient house.
Energy efficiency is playing an increasingly significant role in property sales. Buyers are placing more value on low energy costs and a good environmental balance. Properties with poor energy efficiency are often rejected because buyers shy away from the costs and effort of modernisation.
Rejection of Properties with Low Energy Efficiency
Many buyers are deterred by properties with low energy efficiency due to concerns about perceived costs and the effort required for modernisation. A study shows that 53% of respondents reject properties with lower energy efficiency (Interhyp Study). Therefore, it is important to educate buyers about funding opportunities and long-term savings. Offer expert advice for realistic cost assessment to reduce reservations. An estate agent can help highlight the benefits of energy renovations and spark interest among potential buyers.
Market Opportunities through Energy Renovations
An energy renovation can significantly increase the value of your property and make it more attractive to buyers. Sustainability is a key selling point, and adapting to current environmental standards is essential. An estate agent can help you quantify the value increase through energy renovation and highlight this in your sales offer. Learn about worthwhile renovations before selling in our article on which renovations are worth it before selling.
Present an energy performance certificate: Show potential buyers that you are committed to your property's energy efficiency.
Take advantage of funding opportunities: Find out about government grants and funding programmes for energy renovations.
Seek expert advice: Consult an energy advisor to determine the best measures for your property.
To be successful in the current market environment, estate agents and sellers must adapt their strategies to the needs of buyers. This involves adjusting housing offers, leveraging the current market environment for successful negotiations, and proactive financial analysis and market observation.
Adapting housing offers to buyer needs
Offer flexible floor plans and innovative financing models to accommodate buyers' budget constraints and willingness to compromise. Targeted marketing messages that align price and value are crucial. An agent can help you optimise your housing offers and attract the right buyers. Take advantage of selling your home with an agent to benefit from the expertise of a professional.
Leveraging the current market environment for successful negotiations
Buyers currently have a strengthened negotiating position. Prepare for price negotiations and concessions. Professional support from experienced agents is essential at this stage. An agent can help you strengthen your negotiating position and achieve the best possible price for your property. Learn about the advantages of an agent compared to selling privately in our article Makler oder Privat.
Proactive financial analysis and market observation
Sound financial analysis and market observation are the foundations for successful decisions. Determine your individual financial capabilities and use market analyses and expert opinions. An agent can help you conduct a proactive financial analysis and closely monitor the market. This enables you to make informed decisions and optimally adjust your sales strategy.
The real estate market is subject to constant changes. It is important to keep an eye on future trends and developments to seize opportunities and minimise risks. This includes stabilisation of interest rates, digitalisation and automation, as well as the growing importance of sustainability.
Stabilisation of Interest Rates and Decreasing Inflation
The conditions for property buyers are improving due to stabilisation of interest rates and decreasing inflation. This provides planning security and investment incentives. An estate agent can help you understand the long-term prospects of the real estate market and adjust your sales strategy accordingly. The Interhyp study forecasts stable interest rates for 10-year loans (3.5-4%) and a declining inflation rate (Interhyp study).
Digitalisation and Automation in Real Estate
Digitalisation and automation in real estate are advancing, leading to increased efficiency and an improved customer experience. Online viewings and virtual tours are becoming increasingly popular. Automated processes and transparent communication are standard. An estate agent can help you harness the advantages of digitalisation and present your property optimally.
Sustainability and Green Technologies
Environmental aspects are playing an ever-increasing role. Energy-efficient construction and renewable energies are in demand. Promoting eco-friendly properties is becoming more important. An estate agent can help you highlight the sustainability of your property and attract buyers who value environmental aspects. According to Baulinks, young Germans prefer classic houses with large gardens and a good internet connection.
A successful property sale requires a bespoke sales strategy and professional support. The advantages of an experienced estate agent lie in their market knowledge, negotiation skills, and legal expertise. Take advantage of the opportunities the current market offers and invest in home ownership for the long term.
The Advantages of an Experienced Estate Agent
An experienced estate agent offers numerous benefits: saving time, reducing stress, optimising the sales price, and ensuring a smooth process. They possess the necessary market knowledge, negotiation skills, and legal expertise to ensure the sales process is successful. An agent can help you achieve the best possible price for your property and make the sales process as pleasant as possible.
The Importance of a Bespoke Sales Strategy
Every property is unique and requires a bespoke sales strategy tailored to the property's specific circumstances and the market. Targeted marketing and a professional presentation are crucial. An agent can help you develop a bespoke sales strategy and present your property optimally.
Outlook on a Positive Development of the Property Market
The property market offers opportunities for both buyers and sellers. Utilise the current market situation for successful transactions and invest in home ownership for the long term. An agent can help you take advantage of the positive development of the property market and achieve your goals.
Are you ready to sell your house successfully? Contact us today for a non-binding consultation and find out how we can help you achieve the best price for your property. Get in touch now!
To achieve the best sale price for your home, strategic planning is essential when you sell a house with an estate agent. This includes selecting the right agent, preparing the property, setting a realistic price, and carrying out effective marketing activities. Professional assistance from an experienced agent can help you optimise these aspects and successfully manage the sales process.
Selecting the right agent
Choosing the right agent is a critical factor for success when you sell a house with an estate agent. A good agent possesses:
Local market knowledge: Extensive knowledge of the local property market and current trends.
Experience and expertise: Experience in selling similar properties and expertise in negotiation.
A strong network: A robust network of potential buyers and other relevant contacts.
Preparing the property
Preparing the property is a crucial step in attracting potential buyers and increasing the property's value. To successfully sell a house with an estate agent, you should undertake the following actions:
Cleaning and repairs: Conduct a thorough cleaning and address all necessary repairs.
Depersonalisation: Remove personal items to allow potential buyers to envision themselves in the property.
Professional photos: Have professional photos taken to present the property at its best.
Setting a realistic price
Setting a realistic price is crucial to attract potential buyers and enable a quick sale. To successfully sell a house with an estate agent, you should consider the following aspects:
Market analysis: Conduct a detailed market analysis to determine the value of similar properties in the area.
Valuation: Arrange for a professional valuation to realistically assess your property's worth.
Flexibility: Be prepared to adjust the price if demand is low.
The property market currently offers favourable conditions for sellers looking to achieve the best price with the assistance of an estate agent, when selling a house with an agent. Use the expertise of an experienced agent to optimally present your house and successfully manage the sales process. The current market situation offers you the chance to benefit from rising rents and the desire for home ownership.
The Interhyp study shows that the market is currently leaning towards buyers, particularly with existing properties that have lower energy efficiency, where significant price reductions are possible. This provides you the opportunity to sell your house at an attractive price if you are willing to invest in modernisations. Take advantage of the opportunity and benefit from the current market developments.
Deciding to sell a house is an important step. An experienced agent can help you navigate the process smoothly and successfully. They assist you with pricing, marketing, and negotiations. This way, you achieve the best possible price for your property.
Are you ready to sell your house successfully? Contact us today to receive personalised advice and start the sales process. We support you at every step – from valuation to contract completion. Register for free and get an immediate initial estimate of your property's value.
Interhyp presents the 2024 Living Space Study, providing insights into the financial situation and behaviour of homeowners, particularly Millennials.
Interhyp analyses in a study how Germans currently perceive property purchases, including expectations regarding interest rates and inflation.
Simon-Kucher reveals in a study that rising rents and high prices affect the budget constraints of property buyers.
Why should I sell a house with an estate agent?
An estate agent has market knowledge and negotiation skills to achieve the best possible price for your property. They manage the entire sales process, from valuation to contract completion, saving you time and stress.
How do I find the right estate agent for my home?
Look for experience, local market knowledge, and references. A good estate agent understands your needs and develops a tailored sales strategy for your property. Auctoa offers AI-assisted support to help find the right agent.
What advantages does working with an estate agent offer in a buyer's market?
In a buyer's market, buyers have more negotiating power. An estate agent can help strengthen your negotiating position and optimally present your property's value to achieve the best possible price.
How can an estate agent increase the value of my property?
An estate agent can help you prepare your house for sale optimally, such as by implementing minor repairs, renovations, or energy-efficient upgrades. They know the latest trends and which measures will increase your property's value.
What role does energy efficiency play in selling my property?
Energy efficiency is playing an increasingly important role. An estate agent can help you improve your property's energy efficiency and attract buyers who value low energy costs and a good environmental footprint.
How can I, as a Millennial, benefit from an estate agent?
Millennials value transparency and digital solutions. An estate agent can help you digitalise the sales process and provide all information transparently. Additionally, they can support you with financing.
What costs are involved in selling with an estate agent?
The costs for an estate agent are usually a commission payable upon success. This commission is split between the buyer and seller. A good agent informs you transparently about all costs.
How does Auctoa support property sales?
Auctoa revolutionises property valuation through AI-supported human expertise to provide precise, certified, and market-appropriate evaluations. This helps sellers determine the optimal sales price and select the right agent.
