Keep up with market trends: Strategies for real estate decisions 2025

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Professionals analyse current market trends for real estate decisions 2025.

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(ex: Photo by

Professionals analyse current market trends for real estate decisions 2025.

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(ex: Photo by

Professionals analyse current market trends for real estate decisions 2025.

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Keep up with market trends: Strategies for real estate decisions 2025

Keep up with market trends: Strategies for real estate decisions 2025

Keep up with market trends: Strategies for real estate decisions 2025

26 May 2025

9

Minutes

Federico De Ponte

Expert in Real Estate Valuation at Auctoa

26 May 2025

9

Minutes

Federico De Ponte

Expert in Real Estate Valuation at Auctoa

The German real estate market is showing signs of stabilisation in 2025, with moderate price increases of up to 4%. Discover how to accurately interpret current market trends and make informed decisions.

Chat with ImmoGPT for free now.

With access to Google, BORIS, and Deep Research.

The topic briefly and concisely

The German real estate market is stabilizing in 2025 with moderate price increases of up to 4%, driven by lower interest rates and high demand.

Energy efficiency is a crucial driver of prices; properties in need of refurbishment (around 47% of the supply) are under pricing pressure.

The construction interest rates are at a moderate level (3-3.5%), which makes financing easier, while new constructions remain stagnant and rents continue to rise.

Are you facing significant real estate decisions and wondering how the market is evolving? The ability to keep up with market trends is more crucial than ever. Following a period of uncertainty, experts predict a stabilisation and moderate growth for 2025, particularly for energy-efficient properties. This article provides you with an informed overview of the key trends, from price developments and interest rate changes to the impacts of sustainability and digitalisation. This way, you can confidently navigate the real estate market and make data-driven decisions for your assets.

Stabilization after Turbulence: The Real Estate Market 2025

The German property market will enter a phase of stabilization in 2025. Following significant price corrections in previous years, experts now anticipate moderate growth. A price increase of up to 4% is forecasted for residential properties. Already, in the fourth quarter of 2024, prices rose by an average of 1.3%.

This development is supported by lower mortgage interest rates and a still high demand, especially in metropolitan areas. The European Central Bank (ECB) cut interest rates several times in 2024, making property financing more attractive again and boosting demand. The lowest point seems to have been passed, with buyers and investors looking at the market more confidently. An Auctoa assessment helps you accurately determine the current value of your property in this changing environment. Interest rate developments remain an important factor to be closely monitored.

Price Development in Detail: Where Is It Worth Looking?

The price trends in 2025 show a varied picture. While moderate increases between 1% and 3% are expected nationwide, it is up to 4% in urban centres and for energy-efficient properties. In the first quarter of 2025, condominiums already increased by 0.99%.

However, there are regional differences. In rural areas, prices for apartments recently fell by about 3%. The location remains a crucial factor, but energy efficiency is becoming more and more important to buyers. Properties requiring renovation, which comprise almost half of the market (approximately 47% in efficiency classes D or worse), are under pricing pressure. For an accurate market analysis of your property or real estate, consideration of these factors is essential. Rents in German metropolises rose by over 6% in 2024.

Interest Rate Trends and Financing: New Opportunities for Buyers?

The interest landscape has improved for property buyers. At the beginning of 2025, mortgage rates were at a moderate level of between 3% and 3.5%. In some cases, they could even fall below the 3 percent mark. This development is a direct result of the ECB's interest rate cuts in 2024, which reduced the key interest rate to 2.5% by March 2025.

These measures have noticeably lowered financing costs and eased access to property. The reduced interest rates bring stability to the market and make investments more attractive again. For buyers, this potentially means better financial conditions. However, it is advisable to carefully monitor pricing trends and interest rate developments. Transaction numbers showed a clear market revival since the second quarter of 2024.

Energy efficiency as a megatrend: What does it mean for your property?

Energy efficiency is no longer just a buzzword but a key price driver in the property market. Properties with high energy efficiency command higher prices and are in greater demand. The Buildings Energy Act (GEG), in effect since 1 January 2024, highlights the increasing importance of this aspect.

Buyers are increasingly focused on long-term operating costs and potential renovation needs. Almost half of the properties on offer (around 47%) require urgent renovation (efficiency classes D or worse). The energy refurbishment of older buildings is becoming a growth market. This presents opportunities but also challenges for owners. Engaging with this topic is essential to secure or increase the value of your property. Learn more about market development and valuation considering energy aspects. The demand for sustainable and energy-efficient properties is continuously rising.

The following aspects are particularly relevant to energy efficiency:

  • Insulation of the roof, facade, and basement ceiling to reduce heat losses.

  • Modern heating systems, ideally based on renewable energies (e.g., heat pumps).

  • High-quality windows with multiple glazing to minimise energy losses.

  • Use of solar power for electricity generation or water heating.

  • Smart home technology to optimise energy consumption.

These measures can not only reduce operating costs but also significantly increase the property's value and improve marketing opportunities.

New construction versus existing buildings: Where are the opportunities?

The new construction sector continues to face challenges. High construction costs, a shortage of skilled workers, and insolvencies in the construction industry are dampening new building activity. In 2023, only 294,399 homes were completed, a decrease of 0.3% compared to 2022. The number of building permits fell by 21.1% in the first half of 2024 compared to the same period last year.

This development exacerbates the housing shortage, especially in cities, and continues to drive rents up. However, there are opportunities for investors in the area of sustainable, energy-efficient new construction projects and in the modernisation of existing properties. The reuse of existing buildings is also gaining importance. A precise market analysis for optimising your strategy is invaluable here. In new construction, the focus is increasingly on sustainable and energy-efficient buildings.

Digitalisation and Demographics: The Silent Drivers of Change

In addition to economic factors, digitalisation and demographic changes are also shaping the real estate market. Virtual tours and the use of Artificial Intelligence (AI) for valuations and market analyses are on the rise. Auctoas ImmoGPT-Chat is an example of how technology is making access to information easier.

Demographic change, particularly the ageing population, is leading to an increased demand for new, adapted forms of housing. These include low-barrier flats and senior living communities. These trends are opening up niche markets and require tailored real estate strategies. Germany's population was around 84.7 million people at the end of 2023. For a future-oriented assessment in the evolving sector, these aspects need to be considered.

Key digital and demographic trends include:

  1. Increase in online platforms for property searches and transactions.

  2. Use of Big Data and AI for more accurate property valuations and trend analyses.

  3. Growing need for flexible living concepts for mobile workforces and smaller households.

  4. Increasing importance of age-appropriate living and barrier-free properties.

  5. Demand for smart home technologies for comfort, security and energy efficiency.

  6. Changing requirements for living space size and amenities due to home office trends.

These developments are changing the demands on real estate and offering new investment opportunities.

markttrends-aktuell-verfolgen

How can you as an heir, owner, or investor optimally leverage current market trends? A thorough analysis of your situation and goals is the first step. While the reduced interest rates offer opportunities, prices, particularly for energy-efficient properties, are on the rise. A professional, AI-supported evaluation from Auctoa can provide you with a neutral basis for your decisions.

Consider the need for renovations, especially with older properties. Factor in modernization costs from the outset to achieve realistic returns. Closely monitor local market development and the real estate market fluctuations. Auctoa's ImmoGPT chat can quickly and easily answer initial questions for you. Utilize the current insights from market analyses to refine your strategy. The demand for housing remains high, which suggests value stability in the long term.

Conclusion: Achieving Success with Foresight and Data

Which real estate trends will be particularly important in 2025?

Key trends in 2025 include the increased significance of energy efficiency and sustainability, ongoing digitalisation (such as virtual tours and AI assessments), demographic changes demanding adapted living arrangements, and stabilisation of prices at moderate interest rates.

How does the stagnant new construction affect the real estate market in 2025?

Stagnant new construction due to high costs and a shortage of skilled workers leads to a scarcity of housing supply, particularly in cities. This supports existing property prices and continues to push rents upward.

What should property sellers consider in 2025?

Sellers should particularly focus on the energy efficiency of their property in 2025 and consider renovations if necessary to obtain a better price. Realistic pricing based on current market data is also crucial.

What role does digitalisation (e.g. AI assessment) currently play in the real estate sector?

Digitalisation plays an increasingly significant role. AI-supported assessments enable quick and objective evaluations. Virtual tours save time, and data analysis helps track market trends in real-time and make more informed decisions.

How can Auctoa help me keep track of market trends?

Auctoa offers AI-driven property assessments that consider current market data. Our ImmoGPT chat answers your questions about market trends and helps you better understand developments, enabling you to make property decisions based on solid data.

Are property prices in urban and rural areas comparable in 2025?

No, there are significant differences. In urban areas and metropolitan regions, demand remains high, which supports prices and can lead to sharper increases, especially for energy-efficient properties. In some rural regions, property prices have even recently decreased.

FAQ

What real estate trends will be particularly important in 2025?

Important trends in 2025 include the increasing importance of energy efficiency and sustainability, ongoing digitalisation (virtual tours, AI assessments), demographic change with demand for adapted living arrangements, and the stabilisation of prices with moderate interest rates.

How does the stalled new construction affect the real estate market in 2025?

The stalling of new construction due to high costs and a shortage of skilled workers is leading to a shortage of available housing, especially in cities. This supports the prices of existing properties and drives rents even higher.

What should property sellers consider in 2025?

Sellers should pay particular attention to the energy efficiency of their property in 2025 and consider renovations if necessary to achieve a better price. Realistic pricing based on current market data is also important.

What role does digitalisation (e.g. AI assessment) currently play in the real estate sector?

Digitalisation plays an increasingly important role. AI-driven assessments allow for quick, objective evaluations. Virtual viewings save time, and data analyses help to track market trends in real-time and make more informed decisions.

How can Auctoa help me keep up with current market trends?

Auctoa provides AI-powered real estate valuations that take current market data into account. Our ImmoGPT chat answers your questions about market trends and helps you better understand developments and make property decisions based on solid data.

Are property prices in urban and rural areas comparable in 2025?

No, there are significant differences. In urban areas and metropolitan regions, demand remains high, supporting prices and potentially leading to stronger increases, especially for energy-efficient properties. In some rural regions, property prices have even recently fallen.

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auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE