Estate Agent: Yes or No? The definitive analysis of advantages and disadvantages for property sellers

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A woman stands in front of a house with a 'For Sale' sign, holding keys in her hand.

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(ex: Photo by

A woman stands in front of a house with a 'For Sale' sign, holding keys in her hand.

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(ex: Photo by

A woman stands in front of a house with a 'For Sale' sign, holding keys in her hand.

on

Estate Agent: Yes or No? The definitive analysis of advantages and disadvantages for property sellers

Estate Agent: Yes or No? The definitive analysis of advantages and disadvantages for property sellers

Estate Agent: Yes or No? The definitive analysis of advantages and disadvantages for property sellers

22 Jun 2025

10

Minutes

Simon Wilhelm

Expert for sales services at Auctoa

22 Jun 2025

10

Minutes

Simon Wilhelm

Expert for sales services at Auctoa

Are you facing the decision of whether to sell your property with or without an estate agent? This question is on the minds of many owners, as choosing the right sales method can affect the proceeds by up to 15%. We highlight the key advantages and disadvantages of using an agent, so you can make an informed decision.

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The topic briefly and concisely

Estate agents can often achieve a 10-15% higher selling price through their expertise and network, which can offset the commission costs of approximately 3.57% to 7.14%.

Hiring an estate agent saves the seller an average of 80-100 hours of personal effort.

Since 2020, estate agent fees for the sale of flats and single-family homes are usually shared equally between the buyer and the seller.

The sale of a property is a complex matter with significant financial implications. Many owners wonder: Is it worth investing in an estate agent, or do I save more by selling privately? According to a study, properties sold through agents often achieve 10-15% higher sale prices. This article provides a detailed analysis of the advantages and disadvantages of using an agent, highlights potential cost traps, and offers you a clear basis for decision-making. Learn how to optimise the sales process and achieve the best outcome for your situation.

Key insights at a glance

The decision for or against using an estate agent is complex. Here are the key points you should consider:

  • Time-saving and Expertise: An estate agent takes on an average of 80-100 hours of work that would otherwise fall to the seller.

  • Cost Factor of Commission: In Germany, the estate agent's commission typically ranges between 3.57% and 7.14% of the sale price, but since 2020 it is usually shared.

  • Potentially Higher Sale Price: Studies indicate that agents can often achieve prices that are 10-15% higher.

  • Network and Reach: Agents have buyer databases that can shorten the selling process by weeks.

  • Legal Security: A good agent minimises liability risks through correct contract drafting and advising.

  • Emotional Distance: An agent often negotiates more objectively as there is no personal attachment to the property.

These points illustrate that the decision must be made individually. In the following, we delve deeper into each aspect.

Advantage 1: Market value analysis and price optimisation through expert knowledge

How do you determine the optimal price for your property? An estate agent typically starts their work with a comprehensive property appraisal. They know the local market and can assess the value of your property accurately, often more precisely than online tools, which do not capture individual characteristics. Professional agents use the comparison value method, tangible value method, and income value method to determine a realistic selling price. Correct price estimation is crucial: a price that's too high can deter potential buyers and extend the marketing period by months, while a price that's too low means financial loss. Studies show that properties sold by estate agents achieve, on average, 10-15% higher selling prices. This is due to market knowledge, negotiation skills, and effective marketing strategies. Investing in an estate agent can often pay off through a higher selling price. Consider whether your own research can replace such expertise.

Advantage 2: Time savings and professional handling of the sales process

Selling a property is a time-consuming project. An estate agent can take on many tasks that could quickly consume over 100 hours of your time. These include:

  • Creating a high-quality brochure with professional photos and 3D tours.

  • Obtaining all necessary documents such as an energy certificate (missing one can result in fines of up to 15,000 euros), land register extract, and building plans.

  • Coordinating and conducting viewings, often in the evenings or at weekends.

  • Corresponding with interested parties and answering critical questions.

  • Conducting credit checks on potential buyers to avoid payment defaults.

An estate agent filters out serious buyers, saving you many unnecessary appointments. This is an invaluable advantage, especially for professionals or heirs who do not live on-site. Consider how much your own time is worth before deciding against professional support. The decision between using an agent or a private sale greatly depends on your time resources.

Advantage 3: Networking, Marketing and Negotiation Skills

Do you have a network of potential buyers? An established real estate agent often has a database of registered search clients. This can significantly speed up the sales process – sometimes by several weeks. Moreover, agents use professional marketing channels that go beyond private ads and achieve a wider reach. They create a target-oriented marketing strategy and know how to present your property optimally. Another important point is negotiation skills. Agents are trained to conduct price negotiations in a professional and goal-oriented manner. They act as neutral intermediaries and can often secure a better price than an owner with an emotional attachment might achieve. The German Real Estate Association (IVD) states that agents broker around 40-50 percent of the properties sold on the market, depending on the source. This underscores their role in the market. The right price negotiation when selling a house is a critical success factor.

Disadvantage 1: The brokerage commission and its current regulation

The most obvious disadvantage of hiring an estate agent is the cost. The estate agent's commission, also known as the brokerage fee, is not legally fixed in Germany, but follows regionally customary rates. These usually range between 5.95% and 7.14% of the notarised purchase price, including VAT. For a sale price of 400,000 euros, the commission can quickly amount to 28,560 euros. Since 23 December 2020, the "Law on the Distribution of Estate Agent's Costs in the Mediation of Purchase Agreements for Flats and Single-Family Houses" has been in effect. This law stipulates that the commission is usually split equally between buyer and seller if the seller has commissioned the estate agent (§ 656c BGB). Previously, it was common for the buyer to bear all the costs. This new regulation has somewhat altered the financial burden for sellers. It is important to clearly define the exact amount and distribution of the estate agent's costs for house sales before signing the contract. Weigh these costs against the potential benefits.

Drawback 2: Contractual commitment and potential dependency

When you hire an estate agent, you typically enter into an agency agreement. Often, this is an exclusive contract that binds you to this agent for a specified period, usually 3 to 6 months. During this term, you cannot engage other agents or actively sell the property yourself without becoming liable to pay a commission. If you are dissatisfied with the agent's performance, this commitment can be frustrating. Another point is the dependency on the specific agent's knowledge of the market and their dedication. An incompetent or unmotivated agent can delay the sales process or lead to a suboptimal outcome. Therefore, carefully selecting the right partner is crucial. Pay attention to transparent performance descriptions and references. An alternative, to quickly and neutrally obtain a property valuation, is the ImmoGPT Chat from Auctoa before committing long-term.

vor-und-nachteile-makler

The professional title "immobilienmakler" is not protected in Germany. This means, theoretically, anyone can register a business and operate as a broker without having to prove any specific training or qualifications. This poses the risk of encountering unprofessional providers. Lack of expertise, non-transparent working methods or untrustworthy conduct can lead to significant problems, from incorrect price valuations to legal errors in the purchase contract. Although there is a requirement for 20 hours of further training within three years, the differences in quality remain substantial. Look for memberships in professional associations like the IVD, demonstrable successes, and positive customer reviews. A reputable broker will present their services and costs to you transparently and will not pressure you. Private property sales can be an option if you do not have confidence in the brokers available.

Conclusion: Making the Right Decision for Your Situation

Is it always worth using an estate agent when selling a house?

Not always, but often. An estate agent, with expertise and a network, can achieve a better price (often 10-15% higher) and faster processing. This can outweigh the commission (usually 3.57%-7.14%). It depends on your time, market knowledge, and willingness to negotiate.

What is the current estate agent commission in Germany?

The commission in Germany generally ranges from 3.57% to 7.14% of the sale price (including VAT). Since 2020, it is typically shared between the buyer and the seller when selling flats and single-family houses.

What tasks does an estate agent take on?

An agent handles property valuation, prepares sales documents, markets the property, organises and conducts viewings, checks buyers' creditworthiness, negotiates, and prepares the notary appointment.

What are the disadvantages of hiring an estate agent?

The main disadvantages are the commission costs, the contractual obligation to an agent for a certain period, and potential dependence on their commitment and competence.

Can an estate agent achieve a higher sale price?

Yes, studies and experiences show that agents, through professional valuation, marketing, and negotiation, can often achieve a sale price that is 10-15% higher than private sellers.

How does Auctoa help me decide for or against an estate agent?

Auctoa offers you a quick, data-driven, and neutral property valuation. With this well-founded valuation, you can better weigh the potential costs and benefits of an agent and make an informed decision. Try our ImmoGPT-Chat for an initial assessment.

FAQ

Is a real estate agent always worth it when selling a house?

Not always, but often. An agent can achieve a better price (often 10-15% higher) and a faster transaction through expertise and networking. This can outweigh the commission (usually 3.57%-7.14%). It depends on your time, market knowledge, and willingness to negotiate.

What is the current real estate commission rate in Germany?

The broker's commission in Germany is usually between 3.57% and 7.14% of the sale price (including VAT). Since 2020, it is generally shared between the buyer and the seller when selling apartments and single-family homes.

What exactly are the responsibilities of an estate agent?

An estate agent carries out property valuations, prepares sales documents, markets the property, organizes and conducts viewings, checks the creditworthiness of buyers, conducts negotiations, and prepares the notary appointment.

What are the drawbacks of hiring an estate agent?

The main disadvantages are the commission costs, the contractual obligation to an agent for a certain period, and the possible reliance on their commitment and competence.

Can an estate agent achieve a higher selling price?

Yes, studies and experiences show that agents can often achieve a sale price that is 10-15% higher than private sellers through professional valuation, marketing, and negotiation.

How does Auctoa help me decide for or against using an agent?

Auctoa offers you a fast, data-driven, and impartial property valuation. With this informed assessment of value, you can better weigh the potential costs and benefits of a real estate agent and make an informed decision. Try our ImmoGPT chat for an initial assessment.

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auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE