Technology
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Future trends
The valuation of real estate is undergoing a transformation. Artificial intelligence, automation, and real-time data are changing the rules of the game. Would you like to know how you can benefit from these developments? Learn more in our personal consultation.
The digitalisation of property valuation enables more precise and efficient processes, with the high internet usage in Germany providing a broad base for digital services.
Instagram has overtaken Facebook as the leading social media platform, necessitating a realignment of marketing strategies, particularly through the use of video content.
The use of AI and optimisation for mobile devices are crucial to increase the accuracy of assessments, boost efficiency, and effectively reach all age groups, which could potentially lead to a 20% increase in customer satisfaction.
Property valuation is experiencing a paradigm shift. The ongoing digitalisation in Germany opens up new opportunities to determine the value of properties more precisely and efficiently. The future trends in property valuation are closely linked to the development of the digital landscape. This article explores how increasing internet usage and mobile access to data impact the real estate sector.
The digital transformation influences all areas, from data collection to analysis. 95% of the German-speaking population over 14 years old use the internet, creating a broad basis for digital real estate services. This high level of internet usage allows data to be collected and analysed in real time, which in turn increases the accuracy of property valuations. The rising internet usage since 2019 (89%) highlights this trend.
Mobile internet access is almost ubiquitous at 97%. This means that real estate experts and investors can access important information anytime, anywhere. Mobile access facilitates faster decisions and a more flexible way of working. The ARD/ZDF online study 2023 shows that mobile internet usage has increased significantly, especially among 50 to 69-year-olds, underscoring the need to optimise services for all age groups. Our technological innovations contribute to supporting this development.
Social media is playing an increasingly significant role in the marketing of real estate. However, there are notable shifts in platform usage that companies need to consider. Instagram has overtaken Facebook as the most used platform, necessitating a realignment of marketing strategies. The report that Instagram has overtaken Facebook highlights this shift in dominance.
Instagram is used daily by 35% of users. This means that companies focusing on social media should primarily tailor their content and campaigns towards Instagram. Adapting marketing strategies to Instagram is crucial for success. At the same time, it is important to consider the demographic differences in usage behaviour. A decline in usage among 16- to 24-year-olds suggests that targeted content is needed. Our future trend analyses can help you understand and leverage these changes.
Video content plays a central role. The increasing importance of video formats, especially on platforms like Instagram (Reels) and YouTube (Shorts), requires investment in video production. Short videos are particularly effective at increasing engagement. Companies should experiment with various video formats to find the best strategy for their target audience. The growing importance of video content underscores this point.
Mobile internet usage has increased significantly in recent years, particularly among older generations. This has substantial impacts on how real estate services are offered and used. Mobile internet usage has notably risen among those aged 50 to 69. This means companies must optimize their offerings for mobile devices to effectively reach this target group.
It is essential that websites and applications are optimized for smartphones and tablets. A user-friendly interface and fast loading times are crucial to avoid deterring the older demographic. Optimization for mobile devices is vital to reach all age groups. The statistics on internet usage show that mobile usage continues to grow.
Online media usage time has normalized after the corona years but remains above the level of 2021. This suggests that digital media continues to play an important role in people's daily lives. Digital media remains an important part of everyday life. Video dominates media consumption with an average of 76 minutes daily, followed by audio (63 minutes) and text (37 minutes). Our future technologies help you keep pace with these changes.
E-commerce and the use of paid online services are also on the rise in the real estate sector. This provides companies with new opportunities to offer their services and reach customers. 54.4 million internet users (14+) in Germany use paid online services, including e-commerce. This demonstrates the enormous potential for online real estate services.
The data for these figures is based on the Allensbacher Markt- und Werbeträgeranalyse (AWA). This analysis is based on extensive samples (22,500 - 23,500 people) and is representative of approximately 70 million people. The AWA provides reliable data on the use of online services. The methodology includes personal interviews, in which the use of paid online services (e.g., purchasing goods or booking services) is queried. Our real estate services are designed to make optimal use of this potential.
The use of e-commerce and paid online services offers companies the opportunity to increase their reach and tap into new customer groups. Online services enable more efficient marketing and a more direct contact with potential buyers. Companies should therefore invest in expanding their online presence and optimising their e-commerce strategies. The use of online services offers many advantages.
Artificial Intelligence (AI) is transforming the way marketing and media operate. In the property sector too, AI offers enormous potential for automation and increased efficiency. AI is increasingly being used for content creation, such as newsletters, emails, and websites. This enables the automation and personalisation of marketing activities.
ChatGPT has quickly gained high recognition and usage, especially among younger audiences. This demonstrates the potential for new applications in property valuation and marketing. ChatGPT offers new opportunities for customer interaction and content creation. However, there are also challenges and opportunities associated with the use of AI. Ethical issues and the need for quality control are important aspects. Our automation solutions help you to overcome these challenges.
Businesses must invest in employee training to fully exploit the potential of AI. Adapting the workforce to new technologies is crucial for success. AI can help accelerate the valuation process and increase accuracy. By using AI, companies can become more competitive and offer better service to their customers. The increasing use of AI offers many advantages.
The increasing use of the internet is also leading to a growing need for digital well-being. Companies should take this into account and develop strategies to promote conscious media consumption. 17% of people plan a digital detox, 20% are considering it. This reflects the growing awareness of the potential negative impact of excessive internet use.
Companies should actively manage customer service via social media. This includes handling customer inquiries and complaints. Active customer support contributes to building brand loyalty and improving customer satisfaction. It's important to respond quickly and helpfully to customer concerns. Our innovative solutions help you provide excellent customer service.
User-Generated Content (UGC) can be utilised to increase brand awareness and trust. Companies should encourage users to create and share content related to their brand. Promoting user-generated content is an effective marketing strategy. By integrating UGC, companies can convey authentic and credible messages. The importance of User-Generated Content should not be underestimated.
The digital landscape in Germany is constantly changing. Companies must continuously adapt their strategies to the new conditions to remain competitive. The key trends include shifts in the social media sector, increasing mobile usage, and changing media consumption habits. It is crucial to understand and take these trends into account.
Companies and marketers should adjust their strategies to the new circumstances. This includes focusing on mobile optimisation and video content. Adapting strategies to the new conditions is critical for success. It is also important to invest in AI-supported solutions to automate processes and increase efficiency. Our technological innovations help you implement these adjustments successfully.
Adapting to the digital future requires continuous development and a willingness to embrace new technologies. By taking the mentioned trends into consideration, companies can strengthen their market position and offer better service to their customers. The future of property valuation will be shaped by digital technologies. Stay informed and optimise your investments!
Government grants for digitalisation offer an excellent opportunity to invest in innovative technologies and optimise your processes. Whether it is introducing AI-supported systems or improving your online presence, the available funding programmes make digital transformation attractive and financially feasible.
With a variety of funding programmes and tax incentives, there are numerous ways to reduce the costs of implementing digital solutions. Enter provides comprehensive advice and support in selecting the right technologies, meeting technical requirements, navigating the application process, and avoiding potential issues.
By choosing digital innovations, you invest in the future of your business. Not only do you reduce your operating costs and secure a competitive advantage, but you also make a significant contribution to modernising property valuation.
Now is the perfect time to explore the funding opportunities for your project. Contact us today to start your personalised consultation and apply for funding quickly and easily. Register for free and receive an immediate initial assessment of your company's digitalisation needs.
Auctoa revolutionises property and land valuation through the use of state-of-the-art automation and AI-supported human expertise, providing precise, certified, and market-appropriate valuations. We offer a unique combination of advanced AI and experienced human valuation, ensuring the highest precision and speed in determining the true property value. Our fully automated valuation platforms, hybrid AI-human appraisals, digital market analyses, and comprehensive valuation reports provide you with the tools you need to make informed decisions in the real estate sector.
The future trends in property valuation clearly show that technology and data analysis will play an increasingly important role. Auctoa is your partner to leverage these trends and optimise your real estate investments. Our solutions are designed to give you a competitive edge and help you make well-informed decisions. We invite you to learn more about our services and how we can assist you in achieving your property goals.
The future trends in real estate valuation are clear: AI, automation, and real-time data will sustainably transform the industry. Auctoa provides you with the tools and expertise to benefit from these developments and optimise your real estate investments. Don't miss the opportunity to elevate your valuations to a new level and make informed decisions.
Are you ready to experience the future of real estate valuation? Contact us today to learn more about our AI-driven solutions and how we can help you achieve more accurate and faster valuations. Visit our contact page and schedule a personal consultation. We look forward to accompanying you on your path to success!
The ARD/ZDF online study 2023 provides insights into current media usage in Germany, including internet and social media usage.
Statista provides data on the use of online services and e-commerce in Germany.
Royal Institution of Chartered Surveyors (RICS) offers information and standards for professionals in the field of real estate and valuation.
What Role Does Digitalisation Play in Property Valuation?
Digitalisation enables a more precise and efficient property valuation through the use of real-time data and automated processes. 95% of the German-speaking population uses the internet, providing a broad base for digital real estate services.
How Does Mobile Internet Use Impact the Real Estate Sector?
The nearly ubiquitous mobile internet use (97%) allows property experts and investors to access important information anytime, anywhere and make quicker decisions.
Why Is Instagram More Important Than Facebook for Real Estate Marketing?
Instagram has surpassed Facebook as the most-used social media platform. Businesses should realign their marketing strategies and focus more on visual content and short videos to reach a younger audience.
What Are the Advantages of Using E-Commerce in the Real Estate Sector?
54.4 million internet users in Germany utilise paid online services, including e-commerce. This provides companies with the opportunity to expand their reach, tap into new customer groups, and conduct property sales online.
How Can AI Improve Property Valuation?
AI can speed up the valuation process, increase accuracy, and enhance efficiency. By using AI, businesses can become more competitive and provide better service to their clients.
What Does "Digital Detox" Mean in the Context of the Real Estate Industry?
Growing awareness of the potential negative effects of excessive internet use is leading to a need for digital wellbeing. Companies should develop strategies to promote conscious media consumption and build sustainable customer relationships.
How Important Is Mobile Device Optimisation?
Optimising for mobile devices is essential to reach all age groups, especially the 50 to 69-year-olds, where mobile internet usage has significantly increased. A user-friendly interface and fast loading times are crucial.
What Role Does Video Content Play in Real Estate Marketing?
Video content holds a central role, especially on platforms like Instagram (Reels) and YouTube (Shorts). Companies should invest in video production and experiment with different formats to find the best strategy for their target audience.
