Checklist for Selling a Property: Successfully Achieve Your Sale Proceeds in 9 Steps

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A man is reviewing documents for a property sale in a bright living room.

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(ex: Photo by

A man is reviewing documents for a property sale in a bright living room.

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A man is reviewing documents for a property sale in a bright living room.

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Checklist for Selling a Property: Successfully Achieve Your Sale Proceeds in 9 Steps

Checklist for Selling a Property: Successfully Achieve Your Sale Proceeds in 9 Steps

Checklist for Selling a Property: Successfully Achieve Your Sale Proceeds in 9 Steps

24 Jun 2025

10

Minutes

Federico De Ponte

Expert in inheritance management at Auctoa

24 Jun 2025

10

Minutes

Federico De Ponte

Expert in inheritance management at Auctoa

Are you facing the complex task of selling a piece of land? Many owners underestimate the effort and necessary steps involved. This article provides you with a detailed checklist and expert knowledge to optimize your land sale and avoid pitfalls.

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The topic briefly and concisely

A comprehensive document collection and a realistic property valuation form the basis for a successful land sale and can accelerate the process by weeks.

The marketing strategy must be tailored to the target audience (private buyers or developers); online channels reach over 90% of seekers.

The notary is essential for legally secure processing; sellers should expect additional costs of approximately 2-10% of the sale price and should be aware of the 10-year speculation tax period.

The sale of a property is often a unique endeavour and presents many owners with significant challenges. Which documents are truly necessary? How does one determine a market-appropriate price that can be up to 20% above or below the standard land value? And which costs and taxes will you face? With our comprehensive checklist for property sales, you can confidently navigate all phases – from meticulous preparation and professional marketing to successful contract signing with the notary. This way, you can maximise your returns and minimise risks.

Phase 1: Strategic Preparation – The Foundation of Your Sales Success

A successful property sale begins long before the first viewing. Careful preparation can shorten the sales process by weeks. Up to 80% of the sales success depends on this initial phase. First, clarify ownership details clearly. Are you the sole owner or part of an heir community where all members must agree?

Clearly define your sales goals: Do you want to sell quickly or achieve the maximum price? This decision influences your entire strategy. A professional property valuation by Auctoa can provide you with a data-driven basis for your price expectations. Knowing the exact property value is crucial, as the baseline value often only serves as a rough guideline. Preparation is the first step in your property sales checklist.

Phase 2: Document Procurement – Completeness ensures a smooth process

Missing or incomplete documents are one of the most common reasons for delays in selling property. Therefore, gather all necessary documents early. Processing time at the offices can take up to 6 weeks. A current land register excerpt is essential; it costs between 10 and 20 Euros. It provides information about ownership and possible encumbrances.

The following documents are typically required:

  • Current land register excerpt (not older than 3 months)

  • Official site plan or cadastral map (from the land registry office)

  • Information from the building encumbrance register (if available)

  • Development plan (if available, from the municipality)

  • Development proof (evidence of connections)

  • Contaminated site information (information on soil contamination)

  • Property tax assessment

A complete collection of all sales documents is a crucial point on your property sale checklist and builds trust with potential buyers. With the ImmoGPT chat by Auctoa, you can quickly determine which specific documents are relevant for your property.

Phase 3: Property Valuation – Establishing the realistic sale price

Setting the right asking price is a critical factor. A price that's too high can deter buyers and delay the sale by months. A price that's too low means financial losses that can quickly account for 5-10% of the potential value. The standard land value, which is updated every two years, serves only as a rough guideline.

Professional factors for land valuation take into account individual features such as location, size, layout, buildability, and the level of development. An appraisal can reveal deviations from the standard land value of up to 20%. An AI-powered valuation from Auctoa provides you with an initial precise estimate within minutes. For more complex cases or for submission to banks, a detailed market value appraisal may be useful, with costs potentially ranging from approximately 0.5% to 1.5% of the market value. This step in your property sale checklist is crucial for the pricing strategy.

Phase 4: Marketing – Effectively reaching the right target audience

A well-thought-out marketing strategy is crucial to finding the right buyers. Over 90% of property seekers start their search online. Create a compelling exposé with professional photos, ideally including aerial shots, and all relevant property data. Highlight the advantages and potential of the property. Is it interesting for a single-family home or for a developer with a multi-family house project?

  1. Online property portals (reach the widest audience)

  2. Regional newspaper ads (appeal to local buyers)

  3. Direct approach to developers or investors (for larger properties)

  4. A sales sign on-site (can generate up to 10% of inquiries)

Choosing the right marketing channels is an important point on the property sale checklist. Consider whether you want to sell the property privately or hire an estate agent. An agent can often speed up the process and is familiar with the regional market conditions.

Phase 5 & 6: Viewing and Negotiating – Presenting Convincingly

The viewing is your chance to personally convince potential buyers. Good preparation can increase the likelihood of closing by 15%. Ensure that the property is accessible and well-maintained. Have all important documents ready and be prepared for questions about buildability, infrastructure, and surroundings. Conduct viewings preferably during daylight.

Negotiating the sale price requires tact. Set your minimum price and argue objectively using the results of the valuation. An auction process can be effective in optimising the price when demand is high. Professional negotiation can increase the selling price by an average of 3-5%. The property sale checklist should also include a strategy for this critical point.

Phase 7: Notary appointment – The legally secure completion of the sale

In Germany, the sale of a property is only legally binding with notarised certification (§ 311b BGB). The notary acts as a neutral party. The notary fees typically amount to about 1.0% to 1.5% of the purchase price and are usually borne by the buyer. The seller may incur costs for the removal of encumbrances in the land register (approximately 0.2% of the mortgage value).

The notary assumes the following tasks:

  • Preparation of the draft purchase contract (both parties receive this at least 2 weeks in advance for review)

  • Certification of the purchase contract signed by both parties

  • Obtaining necessary approvals

  • Initiating the priority notice of conveyance and subsequent transfer of ownership in the land register

Review the draft contract carefully. This step of the property sale checklist ensures a smooth transfer of ownership.

checkliste-grundstucksverkauf

After signing the contract, the notary arranges for the registration of a priority notice in the land register. This secures the buyer’s claim to the property. The notary will request the buyer to pay the purchase price once all contractual conditions are met (e.g. deletion of old encumbrances). Payment usually occurs within 2-4 weeks after the notary appointment.

Once the purchase price is credited to your account, the notary will initiate the final transfer of ownership in the land register. The transfer of the property takes place at the time agreed upon in the purchase contract. Create a handover protocol, even if it is less detailed for undeveloped land compared to houses. With this, your sale of land is successfully concluded. The property sale checklist has accompanied you until now.

Costs and Taxes When Selling Property – What Sellers Need to Know

Kann ich ein Grundstück ohne Notar verkaufen?

No, in Germany, the sale of a property requires a contract notarised by a notary. Without a notary, the sale is not legally valid.

Was ist der Unterschied zwischen Bodenrichtwert und Verkehrswert?

The land reference value is an average value for a zone, determined by appraisal committees. The market value is the actual achievable price for a specific property and takes individual characteristics into account. It can deviate by up to 20% from the land reference value.

Welche Rolle spielt der Bebauungsplan beim Grundstücksverkauf?

The development plan specifies how a property can be developed (e.g., type and extent of structural use). It is a very important document for buyers and significantly influences the value of the property.

Wie finde ich den richtigen Käufer für mein Grundstück?

The search for buyers depends on the type of property. Smaller plots for residential homes attract private individuals, while larger or commercially usable areas appeal more to developers and investors. Use online portals, newspapers, or an estate agent.

Muss ich mein Grundstück vor dem Verkauf vermessen lassen?

Re-surveying is not always mandatory but can be advisable if boundaries are unclear or if the property is to be divided. The costs for this are generally borne by the initiator.

Was passiert, wenn mein Grundstück mit Altlasten belastet ist?

Contaminated sites (soil contamination) must be disclosed to the buyer and can significantly reduce the value. The costs of remediation are often high. Therefore, obtaining a contaminated land report is important.

FAQ

Can I sell a property without a notary?

No, in Germany, a notarised purchase contract is mandatory for the sale of a property. Without a notary, the sale is not legally valid.

What is the difference between standard land value and market value?

The standard land value is an average value for an area determined by expert committees. The market value is the actual achievable price for a specific property and takes into account individual characteristics. It can deviate by up to 20% from the standard land value.

What role does the development plan play in the sale of a property?

The development plan stipulates how a property may be built upon (e.g., the type and extent of building use). It is a very important document for buyers and significantly influences the value of the property.

How do I find the right buyer for my property?

The search for buyers depends on the type of property. Smaller plots for single-family homes appeal to private individuals, while larger or commercially usable areas are more attractive to developers and investors. Use online portals, newspapers, or an estate agent.

Do I need to have my property surveyed before selling it?

A new survey is not always strictly necessary, but it can be useful if boundaries are unclear or the property is to be divided. The costs for this are usually borne by the person initiating it.

What happens if my property is contaminated with legacy burdens?

Contaminated sites (soil contamination) must be disclosed to the buyer and can significantly reduce the value. The costs for remediation are often high. Therefore, information on contaminated sites is important.

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auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE