Sell property without an estate agent: Keep costs under control and maximise profits

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An elderly couple stands in front of their house with a 'For Sale' sign in the garden.

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(ex: Photo by

An elderly couple stands in front of their house with a 'For Sale' sign in the garden.

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(ex: Photo by

An elderly couple stands in front of their house with a 'For Sale' sign in the garden.

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Sell property without an estate agent: Keep costs under control and maximise profits

Sell property without an estate agent: Keep costs under control and maximise profits

Sell property without an estate agent: Keep costs under control and maximise profits

23 Jun 2025

11

Minutes

Simon Wilhelm

Expert for sales services at Auctoa

23 Jun 2025

11

Minutes

Simon Wilhelm

Expert for sales services at Auctoa

Would you like to sell your property without an estate agent and wonder what costs you might incur? Saving on the agent's commission is tempting, but what other expenses should you budget for to avoid being caught off guard by unexpected costs? This article provides you with a comprehensive overview.

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The topic briefly and concisely

When selling a property without an estate agent, the agent's commission (3-7% of the purchase price) is not applicable, but costs for appraisals, energy certificates, marketing, and notary (cancellations) do arise.

Unavoidable seller costs include valuations (approx. €500-3,500), energy performance certificates (up to €500 for developed properties), and notary fees for mortgage cancellations (approx. 0.4% of the mortgage amount).

Plan a budget for marketing (online platforms from €25, photos), document procurement (land register excerpt €10-20), and possibly speculation tax (up to 40% of the profit).

The decision to sell a property without the assistance of an estate agent is often driven by the desire to significantly reduce sales costs. The agent's commission, which can quickly amount to several thousand euros depending on the federal state and sale price, is eliminated. But does a sale without an agent really mean pure savings? Many owners underestimate the various expenses that can also arise during a private sale – from property valuation and obtaining necessary documents to tax aspects. Careful planning and awareness of these cost points are crucial to make the sales process successful and financially optimised. We show you which costs actually arise when selling property without an estate agent and how to manage them effectively.

Cost Overview: These Expenses Await You in a Private Sale

Choosing to sell your property without an estate agent means you avoid the typical agent commission, which is often between 3% and 7% of the sale price, but other costs still exist or may arise. A precise calculation in advance protects you from unpleasant surprises and helps you assess the financial outcome realistically. Many sellers focus only on the saved commission and overlook other relevant expenses.

Typical costs that arise even without an agent include expenses for valuing your property, obtaining important documents such as the energy performance certificate (for developed properties) and the land registry extract, as well as marketing activities. These can quickly add up to several hundred or even thousands of euros. A detailed breakdown of these items is essential for solid financial planning. Keep in mind that a professional presentation and marketing of your property is crucial for sales success, even if you are conducting it independently. Knowing the costs involved in selling property is the first step towards optimisation.

Detailed Analysis: Unavoidable Costs for the Seller

Even if you save on the estate agent's commission, certain costs will inevitably be incurred as the seller. A thorough valuation of your property is fundamental. A professional appraisal by an expert can cost between 500 Euros and 3,500 Euros, depending on the scope and property value. This investment ensures a realistic price basis and a strong negotiating position.

If your property is developed, you will need an energy certificate. The costs for this vary: A consumption-based certificate is often available for under 100 Euros, while a demand-based certificate can cost several hundred Euros. The validity of an energy certificate is generally ten years.

Additional cost points include:

  • Document procurement: A current land register extract costs about 10 to 20 Euros. Other documents such as a land map or an extract from the public encumbrance register may also incur fees. An overview of important sales documents helps you with your preparation.

  • Notary costs for deletions: The seller bears the costs for deleting encumbrances entered in the land register, such as an old mortgage. These can amount to several hundred Euros, often a maximum of 0.2% of the mortgage amount for the notary and another 0.2% for the land registry office.

  • Early repayment penalty: If you pay off an existing loan early, the bank may demand compensation, which can amount to up to 1% of the outstanding balance.

  • Speculation tax: If you make a profit and the acquisition of the property was less than ten years ago, speculation tax will apply. This can represent a significant portion of the profit, up to 40% is possible.

You should firmly include these direct costs in your budget to accurately determine the net profit from your property sale. Careful preparation and knowledge of these items is an important step to minimise risks when selling.

Marketing and Promotion: Costs for the Visibility of Your Offer

When you sell your property privately, you are responsible for the marketing. The costs for this can vary greatly, depending on the channels chosen and the extent of the measures. For online listings on popular real estate portals, you should budget accordingly; some platforms offer free basic listings, but there are fees for premium placements or longer durations. An advertisement for 7 to 14 days can, for example, cost around 25 euros.

Also consider high-quality photos or even drone shots to optimally present your property. Professional photos can cost several hundred euros, but they significantly increase the attractiveness of your offering. A compelling exposé is your calling card and often the first point of contact for potential buyers.

Additional marketing opportunities and their potential costs include:

  • Newspaper ads: Regional newspapers can be particularly useful for local target groups, with costs varying depending on size and circulation.

  • For sale signs: A professionally designed sign on-site can attract attention; the costs for this are usually low (around 50-150 euros).

  • Social media advertising: Targeted advertising campaigns can increase reach, and the budget for this can be flexibly designed.

  • Creating your own website or landing page: This can be worthwhile for particularly exclusive properties, with costs starting at a few hundred euros.

A well-thought-out marketing strategy is crucial to reaching the right circle of buyers and achieving a good price. Plan a realistic budget of several hundred to a few thousand euros for this, depending on ambition and property value. Good price negotiation also relies on strong demand, which is generated through effective marketing.

Indirect Costs and Time Commitment: What is Often Overlooked

Besides the direct financial expenses when selling a property without an estate agent, there are also indirect costs and a significant time investment. Coordinating viewing appointments, communicating with interested parties, and preparing all the documents take time – your time. Expect to invest at least 50 to 100 hours of your own effort for a private sale.

The emotional burden and stress associated with negotiations and the transaction process should not be ignored either. Lack of expertise can lead to misjudgements regarding price or legal pitfalls, which can be costly in the long run. Legal protection is important in this context.

Possible additional, often overlooked costs include:

  1. Surveying costs: If the property boundaries are not precisely documented or the buyer requests a current survey, costs ranging from 1,000 to 3,000 euros may arise.

  2. Building enquiry: To definitively clarify the buildability, a building enquiry can be advisable. The fees for this start at around 50 euros and can account for up to 0.2% of the construction sum, plus architect fees.

  3. Soil analysis: Particularly if there is suspicion of contamination or you need to ascertain the soil's suitability for building, a soil analysis may be necessary, costing several hundred to a few thousand euros.

  4. Clearing and cleaning costs: If the land needs to be cleared of debris before the sale or if an old building must be demolished, this incurs additional costs.

A realistic assessment of these indirect factors is important. Consider whether the potential savings on the estate agent's commission justify the additional effort and risks. A professional, AI-supported valuation from Auctoa or a chat with our ImmoGPT can help you quickly and objectively assess your property's value, providing a solid foundation for your sales decision.

Costs borne by the buyer: An important overview for sellers

Although as a seller you bear certain costs, the buyer traditionally covers the majority of the incidental costs when purchasing land. It is important for you to know these items as they affect the total price for the buyer and thus your room for negotiation. The main costs for the buyer include the property transfer tax, which varies depending on the federal state between 3.5% and 6.5% of the purchase price.

In addition, there are the notary and land registry costs for the notarisation of the purchase contract and the transfer of ownership. These usually amount to about 1.5% to 2% of the purchase price. Although the buyer bears these costs, you as the seller are jointly liable for the property transfer tax if the buyer fails to pay it. However, this is rarely the case in practice, as the transfer of ownership only takes place after payment is made.

If you had opted for a sale with an estate agent, the buyer would share the agent's commission with you in many federal states. With a private sale, this item is omitted for both sides, which can make your land more attractive to buyers, as their total incidental purchase costs are reduced. You can take this advantage into account in your pricing and marketing when you sell your land privately.

Conclusion: Cleverly manage costs when selling property without an estate agent

Selling a property without an estate agent can lead to significant cost savings, particularly through the elimination of the estate agent's commission of up to 7% of the sale value. However, there are various other costs that sellers often underestimate. These include expenses for valuation reports (up to €3,500), energy performance certificates (up to €500), marketing (several hundred euros), and notary fees for deletions (often 0.4% of the mortgage amount).

Careful budgeting of all potential expenses from the outset is the key to success. Consider the considerable time investment and possible pitfalls due to lack of expertise. A data-driven valuation, like the one offered by Auctoa, can assist you in setting the optimal sale price and bolstering your sales strategy. Use our ImmoGPT for initial inquiries and quick guidance.

Ultimately, a transparent breakdown of costs enables you to make informed decisions and manage the sales process of your property confidently and profitably. This way, you can maximise your sales proceeds, even without an estate agent.

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FAQ

What documents are absolutely necessary when selling a property without an estate agent and what do they cost?

You will need a current land registry extract (around 10-20 euros), a cadastral map, if applicable, an extract from the register of encumbrances, and for developed plots, an energy performance certificate (costs vary, starting from around 100 euros). Depending on the situation, additional documents such as building permits or proof of development costs may be required.

What are the marketing costs if I sell my property privately?

The marketing costs are variable. Online advertisements can start at around €25 for a duration of 7-14 days. For professional photos, sales signs or more extensive campaigns, you should budget several hundred to a few thousand euros.

Can I avoid the cost of a valuation?

An official appraisal is not always legally required, but it is highly recommended for determining a realistic price and having a strong negotiating position. Misjudging the value can cost you more than the appraisal itself. For an initial, quick assessment, you can use Auctoa's AI-powered evaluation.

What costs are incurred if the sale falls through after the notary has been commissioned?

If the notary has already been instructed to draft a purchase contract and the sale falls through, notary fees are still incurred. Typically, the party that commissioned the notary bears the costs. It is advisable to clarify this in advance or let the buyer choose and appoint the notary.

Are there costs involved in the cancellation of a land charge and who bears them?

Yes, there are notary and land registry fees for the deletion of a land charge from the land register. These costs are borne by the seller. They can amount to approximately 0.2% to 0.4% of the land charge sum.

How can Auctoa help me save costs on private property sales?

Auctoa offers you a fast, data-driven, and objective property valuation. This helps you set a market-appropriate price and avoid costly misjudgments. Our ImmoGPT can also answer initial questions and provide guidance, enabling you to proceed more purposefully and avoid unnecessary expenses.

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auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

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HOSTED IN EUROPE

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE