Luxury as an Investment: Strategies for Collectors and Investors to Maximise Value

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A man in an elegant study examines a rare vintage watch with a jeweller's loupe.

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A man in an elegant study examines a rare vintage watch with a jeweller's loupe.

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(ex: Photo by

A man in an elegant study examines a rare vintage watch with a jeweller's loupe.

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Luxury as an Investment: Strategies for Collectors and Investors to Maximise Value

Luxury as an Investment: Strategies for Collectors and Investors to Maximise Value

Luxury as an Investment: Strategies for Collectors and Investors to Maximise Value

29 May 2025

10

Minutes

Federico De Ponte

Expert in inheritance management at Auctoa

29 May 2025

10

Minutes

Federico De Ponte

Expert in inheritance management at Auctoa

Are you fascinated by the world of luxury goods not just aesthetically, but also as a potential investment? Many collectors and investors in luxury items face the question of how to optimally combine value and passion. This article highlights how you can minimize risks and seize opportunities in the luxury segment.

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The topic briefly and concisely

The luxury goods market offers value appreciation potential (e.g., Knight Frank Luxury Investment Index +129% over 10 years), but it requires market knowledge and risk management.

Authenticity is crucial; professional authenticity checks (for example, by teams with over 60,000 hours of training) are essential.

Long-term strategies, diversification, and collaboration with experts are key to success for collectors and investors in luxury items.

The luxury goods market is more than just a showcase for exclusive consumption; it is a serious field for collectors and investors. For instance, the global luxury goods market grew from 147 billion euros in 2005 to 253 billion euros in 2015. In Germany, sales in 2015 amounted to 11.8 billion euros. But how does one successfully navigate this segment? This article provides you, as a collector and investor in luxury items, with data-driven insights and strategies to enhance the value of your collections and avoid bad investments. Discover which factors influence value development and how to ensure the authenticity of your items.

Understanding Market Dynamics and Value Drivers in the Luxury Segment

The global luxury goods market showed worldwide spending of around 362 billion euros in 2023. For Germany, revenue in the same year was estimated to be around 15.3 billion euros. As a collector and investor in luxury items, understanding market dynamics is crucial. Demand is often driven by exclusivity and brand image, with limited availability affecting price. Over 14 million Germans reported in 2015 that they enjoy spending on expensive things. This underscores the ongoing fascination. For a detailed market analysis in the luxury market, it is important to follow current trends. The value development can be significant; the Knight Frank Luxury Investment Index recorded a price increase of 3 percent in 2020. Over ten years, the value development was even 129 percent. The complexity of this market requires an informed approach to be successful in the long term.

Weighing the opportunities and risks of investing in luxury items

Investments in luxury items such as watches or handbags can exhibit significant value stability and are often less susceptible to economic fluctuations. A Rolex, for example, can regularly increase in price. However, this sector also carries risks. High acquisition costs and potentially limited liquidity are important considerations for any collector and investor in luxury goods. The value also heavily depends on the brand's reputation and the condition of the item. Misjudgment or purchasing a counterfeit can lead to substantial losses. It is therefore essential to be informed about the dangers of false evaluations. Careful assessment and diversification of the portfolio are therefore advisable.

Consider the following points to minimize risks:

  • Verification of authenticity by recognized experts.

  • Analysis of the historical value development of comparable pieces.

  • Consideration of storage and insurance costs.

  • Understanding the current market demand for specific items.

  • Examination of the provenance and documentation of the object.

These considerations will help you make more informed investment decisions.

The Role of Authentication and Expert Evaluation

Authenticity is paramount for any collector and investor in luxury items. Companies like Vestiaire Collective employ teams of over 140 experts, including specialists in gemology and watches, who have completed over 60,000 hours of training. Investing in professional authenticity verification protects against counterfeits, which often appear deceptively real. External experts, such as Oliver Stehling for Louis Vuitton, meticulously examine items before they go on sale. [://.../--/730934-0_396289572_04743327-42] For reliable valuation of luxury goods, independent expertise is essential. This is especially true for rare or highly valuable pieces. The cost of such verification is minimal compared to the potential loss from a counterfeit or misjudgment. Take advantage of the opportunity to have your items preliminarily assessed by the ImmoGPT-Chat from Auctoa or request a detailed evaluation.

Watches as a specialty for collectors and investors

Luxury watches represent a particularly popular segment for collectors and investors in luxury items. German watch collectors own an average of 6.2 watches with a total value of 35,300 Euros. Worldwide, Chrono24 users have seen an average increase in the value of their watch collections of 31 percent. In Germany, this figure was still 25 percent. Brands like Rolex, Patek Philippe, and Audemars Piguet are often considered guarantees for value appreciation. [://.../--/8__9_154035795090093333-41326691--37979==] Limited editions and models with a special history often achieve top prices. A detailed knowledge of valuation of high-value items is advantageous here. The condition of the watch, the presence of original papers and box play a crucial role in determining the value.

Popular brands and models with potential:

  1. Rolex (especially stainless steel sports models such as Daytona, Submariner)

  2. Patek Philippe (e.g., Nautilus, Grandes Complications)

  3. Audemars Piguet (Royal Oak series)

  4. A. Lange & Söhne (particularly popular among German collectors)

  5. Omega (Speedmaster, Seamaster)

Investing in watches requires patience and expertise but can be very rewarding.

Art as an alternative asset class in the luxury sector

Art objects are a fascinating yet challenging asset class for many collectors and investors in luxury items. The painting "Les femmes d'Alger. Version O." by Pablo Picasso fetched an auction price of 179 million US dollars in 2015, after being acquired 20 years earlier for 32 million US dollars. However, such returns are exceptions. Art is considered a passion investment, where personal passion often takes precedence. Nevertheless, art can serve as a hedge against inflation, as the value of significant works tends to rise independently of market turbulence. For well-informed decisions, it is advisable to familiarize yourself with appraisal guidelines in the luxury sector. The art market is influenced by zeitgeist and trends; long-term return forecasts are challenging. Thorough research and advice are therefore essential before investing in art. An Auctoa evaluation can help you better assess the potential value of an artwork.

Tax aspects and legal frameworks

For collectors and investors in luxury items, understanding the tax implications is important. In Germany, there was a luxury sales tax until 1926. Currently, there is no general luxury tax; however, specific taxes may apply, such as the 19 percent VAT on new vehicles. [://.../--/17-1181646260-858491_566_1635731305] Capital gains taxes may also be applicable, depending on the holding period and increase in value. It is advisable to learn about security options for luxury items and the applicable tax laws. Early planning and, if necessary, tax advice can help avoid unexpected burdens. The complexity of luxury goods taxation requires careful consideration of the individual situation. For example, inheritance and gift taxes may also become relevant. [://.../--/17-1181646260-858491_566_1635731305] This underscores the necessity of a comprehensive strategy.

sammler-und-investor-in-luxusgegenstanden

A successful collector and investor in luxury goods pursues a long-term strategy. The German luxury goods market is expected to grow to 23.54 billion US dollars by 2033, with an annual growth rate (CAGR) of 4.11% from 2023 to 2033. This indicates stable growth potential. Patience, continuous market observation, and careful selection are key factors. Diversification across various luxury categories, such as watches, art, jewellery, or rare wines, can help spread risk. Learn about experts in luxury goods valuations to make informed decisions. Building a network of trusted dealers and experts is also of great value. Remember that luxury investments should often form a part of a well-diversified portfolio. [://.../--/97-1380851175294847843_3896002059] The emotional return, the joy of collecting, should not be overlooked.

Important strategic considerations include:

  • Definition of clear collecting and investment goals.

  • Regular reassessment of the portfolio by experts.

  • Building deep knowledge in chosen collecting areas.

  • Consideration of trends such as sustainability in the luxury segment.

  • Planning the succession or sale of the collection.

A well-thought-out strategy is key to long-term success as a collector and investor.

Conclusion: Acting with expertise and foresight in the luxury market

What is meant by a collector and investor in luxury items?

A collector and investor in luxury items acquires high-quality objects not only out of passion but also with the goal of increasing value and building wealth. This requires market knowledge, strategic planning, and often a long-term perspective.

What role does inflation play in luxury investments?

Certain luxury goods, especially those with limited availability and high demand, can serve as a hedge against inflation, as their value tends to increase independently of general market fluctuations.

How important is the provenance of a luxury item?

The provenance, meaning the complete history and origin of a luxury item, is very important. It can significantly enhance the value as it underpins the authenticity and adds a story to the item.

Is there a specific tax for luxury goods in Germany?

Currently, there is no general luxury tax in Germany. Until 1926 there was a luxury sales tax. When purchasing, regular taxes like VAT apply, and under certain circumstances, taxes may apply to gains on disposal.

Where can I have luxury items appraised?

You can have luxury items appraised by specialized appraisers, auction houses, or online appraisal services like Auctoa. Pay attention to the recognized expertise and independence of the appraiser. [://../]

Which luxury watch brands are interesting for investors?

Brands like Rolex, Patek Philippe, Audemars Piguet, and A. Lange & Söhne are often highly sought after by collectors and investors and have potential for increased value. [://.../--/8__9_154035795090093333-41326691--37979==]

FAQ

What is meant by a collector and investor in luxury items?

A collector and investor in luxury items acquires high-quality objects not only out of passion but also with the aim of value appreciation and wealth building. This requires market knowledge, strategic planning, and often a long-term perspective.

What role does inflation play in luxury investments?

Certain luxury goods, especially those with limited availability and high demand, can serve as a hedge against inflation, as their value tends to increase independently of general market fluctuations.

How important is the provenance of a luxury item?

The provenance, meaning the complete history and origin of a luxury item, is very important. It can significantly enhance the value, as it underpins the authenticity and gives the object a story.

Is there a specific tax for luxury goods in Germany?

Currently, there is no general luxury tax in Germany. Until 1926, there was a luxury sales tax. When making a purchase, regular taxes such as value-added tax are incurred, and under certain circumstances, taxes may apply to capital gains.

Where can I have luxury items appraised?

You can have luxury items appraised by specialized experts, auction houses, or online appraisal services like Auctoa. Look for recognized expertise and independence of the appraiser. [://../]

Which luxury watch brands are of interest to investors?

Brands like Rolex, Patek Philippe, Audemars Piguet, and A. Lange & Söhne are often in high demand among collectors and investors and have potential for value increases. [://.../--/8__9_154035795090093333-41326691--37979==]

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auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

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auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE