Home Staging for a professional presentation: Sell your property faster and for a better price
Do you want to optimize the sales process of your property and achieve the best possible price? Professional home staging can reduce the selling time by up to 50%. Discover how this marketing strategy can transform your property.
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The topic briefly and concisely
Home staging can reduce the time it takes to sell a property by up to 50% and increase the sale price by 10-15%.
Around 80% of professionally staged properties are sold within 12 weeks.
The cost of home staging is typically 1-3% of the sale price but is often less than an initial price reduction.
The first impression counts—nowhere is this statement more true than in property sales. How do you ensure that your property stands out from the crowd and instantly captivates potential buyers? The answer often lies in the details, specifically in home staging for a professional presentation. This method goes far beyond simple tidying up; it's a targeted sales promotion strategy that makes the true value of your property visible. Studies show that through home staging, the sale price can be increased by 10 to 15%. This article shows you how to optimally present your property and thus sell it faster and more profitably.
What Home Staging Really Means: More Than Just Decoration
Many wonder: What exactly is Home Staging? It is the art of optimally preparing and presenting a property for sale. Furniture, colours, lighting, and decoration are strategically used to create an inviting atmosphere. The goal is to make as many potential buyers as possible feel comfortable in the space and envision themselves living there. It is about highlighting the strengths of the property and establishing an emotional connection with the prospective buyer. Over 75% of property sales with Home Staging reach or even exceed the asking price. These figures illustrate the potential of professional staging.
Home Staging should not be confused with interior design, which focuses on the personal taste of the owner. Instead, Home Staging targets a broad spectrum of buyers by creating a neutral yet appealing environment. Personal items are removed to enable buyers to project their own visions onto the property. An optimal home presentation is thus the first step to sales success. The investment in Home Staging often amounts to less than 1-3% of the sales price, but it can generate a significantly higher return. The next phase highlights the concrete advantages that arise from this.
The unbeatable advantages: Faster sale and higher return through Home Staging
Why should you invest in home staging? The benefits are measurable and compelling. One of the biggest advantages is the significant reduction in selling time. According to statistics from the German Society for Home Staging and Redesign (DGHR), 80% of professionally staged properties sell within just 12 weeks. Of these, 54% find a buyer even within the first four weeks. This swift process not only saves you time but also reduces ongoing costs for the property.
Another key advantage is achieving a higher selling price. The DGHR reports that home staging can increase the sale price by an average of 10 to 15%. In almost 40% of sales, the asking price was even exceeded. This is because an attractively presented property communicates its value more effectively and offers less room for price-reducing arguments. Professional real estate photography of staged spaces further enhances this effect. Therefore, proper preparation is key to unlocking the full potential.
The Home Staging Process: Step by Step to a Perfectly Presented Property
How does professional home staging work? The process generally follows a proven pattern to achieve optimal results. It often begins with a thorough inventory and consultation, which can cost between 200 and 600 euros. This involves analysing the property's potential and defining the target audience. This is followed by detailed planning of the measures.
Decluttering and Cleaning: Unnecessary items are removed to create a sense of spaciousness. Immaculate cleanliness is the foundation for everything that follows.
Depersonalising: Personal photos and items are replaced with a neutral design to appeal to many potential buyers.
Minor Repairs: Small defects are rectified to ensure a well-maintained overall impression.
Colour and Lighting Concept: Light, neutral colours and thoughtful lighting make rooms appear larger and more inviting.
Furnishing and Decoration: Carefully selected rental furniture and accessories create a homely atmosphere and demonstrate possible uses. Approximately 67% of orders are complete installations including furnishings.
Professional Photos: High-quality images for the brochure and online portals are crucial for the first impression.
This careful preparation ensures that your property impresses during viewings and in the brochure design. But which properties benefit the most from this effort?
For which properties is home staging particularly recommended?
Generally, any property can benefit from home staging, but the effect is particularly significant with certain types of properties. Empty properties are ideal for home staging, as only about 20% of people can imagine empty rooms furnished. The DGHR statistics show that around 49% of home staging orders are for vacant existing properties. Here, furniture and decoration help to make the dimensions and potential of the rooms tangible.
Home staging often works wonders even with inherited properties, which often have an outdated decor style. Around 14% of orders concern inherited properties. Through modernisation and neutralisation, the property becomes attractive to a broader range of buyers. Even for occupied properties still used by the owner, a so-called partial staging (about 17% of orders) can be useful to reduce personal elements and highlight the advantages. Consider whether small renovations could enhance the effect. The investment often pays off with a quicker sale at a better price, which underlines the next consideration of cost versus benefit.
Weighing Costs and Benefits: Is the Investment in Home Staging Worth It?
The question of costs is central for many owners. The investment for home staging usually amounts to between 1% and 3% of the desired sale price. For an average single-family home, this can be, for instance, 3,000 to 7,000 euros. However, this is offset by a potential added value that often significantly exceeds these expenses. As previously mentioned, the sale price can increase by 10-15%.
Let's consider an example calculation: A property with an estimated value of 400,000 euros. A home staging investment of 2% (8,000 euros) could increase the selling price by 10% (40,000 euros). The net additional profit would be 32,000 euros in this case. Home staging is often more cost-effective than the first price reduction, which can quickly amount to 5-10% for properties that are difficult to sell. Moreover, the faster marketing time provides a monetary benefit, as ongoing costs like property tax or financing are reduced. Professional buyer engagement is crucial in this regard. To assess the benefits for your specific property, neutral advice from experts such as Auctoa can be helpful.
Do It Yourself Home Staging or Hire Professionals: An Important Decision
Are you faced with the decision of taking on home staging yourself or hiring a professional? Both options have their pros and cons. The do-it-yourself approach can save costs, but it requires a good sense of spatial design, colour impact, and current home trends. You'll also need time and dedication for the execution, from procuring furniture to decoration. Only about 0.9% of home staging jobs are purely for self-implementation consultations.
Professional home stagers, on the other hand, bring a wealth of experience and the necessary equipment. They know the market and understand how to showcase a property to target audiences effectively. The cost of a professional often pays off through a higher sale price and faster marketing. Professionals strategically use perception laws and spatial illusions. According to DGHR statistics, 73% of clients opt for the full service, including rental furniture and craftsman services. An initial consultation, often costing between 200 and 350 euros, can be worthwhile for making an informed decision. This way, you can better assess the effort and decide whether the expertise of a professional is the better choice for your situation. Ultimately, it's about optimally managing the sales process.
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Home staging is a powerful tool, but it only reaches its full potential when combined with other marketing measures. A professional presentation begins with the brochure and the online adverts. High-quality photos of perfectly staged rooms are invaluable here and significantly increase the number of brochure views. A well-thought-out property brochure that highlights the advantages of the staged property is essential.
The impact continues during viewing appointments. Prospective buyers enter a property that is not only clean and tidy but also exudes warmth and homeliness. This makes it easier for them to establish an emotional connection and envision their future life in the rooms. Two out of three purchasing decisions are made directly during the viewing. Home staging supports agents and sellers in leaving a lasting positive impression and optimising the viewing. A neutral, yet appealing presentation is key here. The final review summarises the most important insights.
Conclusion: Successfully designing property sales with Home Staging
What is the difference between home staging and regular decorating?
Regular decorating is focused on the personal taste of the residents. Home staging, however, is a sales technique that makes a property appealing to a wide audience of potential buyers by designing it to be neutral, bright, and inviting to spark imagination and evoke emotions.
How long does a home staging process take?
The duration depends on the scope. A consultation may take a few hours. A full staging of an unoccupied property, including planning, acquiring furniture, and implementation, can take several days to a week. Professionals often require 3-5 days for a project.
Does home staging cover up defects?
No, reputable home staging is not about covering up defects. Minor cosmetic repairs can be part of the process, but significant issues should be communicated transparently. The aim is to highlight the property's advantages.
Is home staging also worthwhile for furnished, still-occupied properties?
Yes, home staging is beneficial even for occupied properties. This often involves 'redesign' or 'partial staging', where existing furniture is optimised, personal items are reduced, and accents are added to create a sales-promoting atmosphere. About 17-20% of projects involve occupied properties.
What role do professional photos play in home staging?
Professional photos are an extremely important component. After home staging, the property is perfectly prepared for high-quality images, which can make the first, often decisive impression on potential buyers in brochures and online portals, and can increase the number of enquiries.
How do I find a good home stager?
You can find good home stagers through professional associations like the Deutsche Gesellschaft für Home Staging und Redesign (DGHR). Look for references, professional training, and transparent service descriptions.
Additional useful links
Wikipedia provides a comprehensive overview of home staging and the associated techniques.
The Federal Statistical Office (Destatis) provides current data on construction prices and real estate price indices in Germany.
A press release from the Federal Statistical Office (Destatis) offers insights into current figures in the real estate or construction sector.
The Deutsche Bundesbank presents its indicator system for the residential real estate market, supplying important key figures.
An article by the Deutsche Bundesbank analyses the trends in residential property prices, particularly the decline in 2022.
The IHK provides information on training opportunities in the field of home staging and its added value for real estate marketing.
PwC publishes reports on current trends in the real estate sector, providing vital market information.
The DIW (German Institute for Economic Research) analyses the development of purchase prices in the housing market and potential turning points.
FAQ
What is the difference between home staging and regular furnishing?
Normal decorating focuses on the personal taste of the residents. In contrast, home staging is a sales promotion technique that makes a property attractive to a wide range of potential buyers by presenting it in a neutral, bright, and inviting manner to stimulate imagination and evoke emotions.
How long does a home staging process take?
The duration depends on the scope. A consultation may take a few hours. A complete staging of a vacant property, including planning, furniture procurement, and implementation, can take several days up to a week. Professionals often require 3-5 days for a job.
Are defects covered up in home staging?
No, serious home staging does not aim to cover up defects. Minor cosmetic repairs can be part of the process, but significant defects should be communicated transparently. It is about highlighting the advantages of the property.
Is Home Staging also useful for furnished, still occupied properties?
Yes, home staging is also beneficial for occupied properties. This often involves 'redesign' or 'partial staging', where existing furniture is optimized, personal items are reduced, and accents are added to create an atmosphere conducive to selling. Approximately 17-20% of the projects concern occupied properties.
What role do professional photos play in home staging?
Professional photos are an extremely important component. After home staging, the property is optimally prepared for high-quality shots that make the first, often decisive impression on potential buyers in brochures and online portals, and can increase the number of inquiries.
How do I find a good home stager?
You can find good home stagers through professional associations such as the Deutsche Gesellschaft für Home Staging und Redesign (DGHR). Pay attention to references, professional training, and transparent service descriptions.
