Is your house for sale and are you wondering how to achieve the best possible price? An optimal presentation is often the key and can increase the sale proceeds by up to 15%. Learn how to successfully prepare your house for sale.
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The topic briefly and concisely
An optimal property presentation can increase the sale price by up to 15% and significantly reduce the time it takes to sell.
Home staging helps to appeal to a wider range of buyers and highlights the advantages of a property; 80% of staged properties sell within 12 weeks.
Professional photos and careful preparation of exterior and interior areas are crucial for first impressions and online success.
First impressions count – nowhere is this saying more true than in real estate sales. How do you ensure that your house is not only seen but also desired? A thoughtful presentation of your property is crucial to emotionally engage potential buyers and positively influence the sales process. This article guides you through the key steps, from preparation and professional photos to home staging, so you can optimally present your house and maximise your sales success. With good preparation, you can often increase the sale price by 10-15%.
Preparation is everything: The foundation for a successful house presentation
Before presenting your house to the market, careful preparation is essential. A well-maintained condition can significantly influence the sale price. Start by decluttering and creating as much free space as possible. Repair minor issues like dripping taps or sticking doors; this avoids negative impressions from potential buyers. A clean and tidy property immediately appears more inviting and larger. Remember, about 20% of people find it difficult to imagine a furnished property when it is empty or impersonal. Good preparation lays the foundation for a compelling property listing and successful viewings.
Carefully compiling all important sales documents is also part of this initial phase. A complete set of documents, including an energy certificate and floor plans, builds trust and speeds up the process by up to 2 weeks. These documents are important not only for the listing but also for answering buyer questions during viewings.
First Impressions Count: Optimise the Exterior and Facade
The external appearance is often the first thing potential buyers notice. A well-maintained front garden and a clean facade can increase the value by 5-7%. Ensure paths are free of weeds and the lawn is freshly mowed. Small repairs to the facade or a new coat of paint on the front door can have a significant impact. Also, check gutters and downpipes for cleanliness and functionality. Inviting planters at the entrance can enhance the positive first impression. These measures signal care and quality even before the buyer enters the house. Appealing property photography starts right here.
Consider the following points for the exterior area:
Maintain the garden and front garden: Mow the lawn, trim the hedges, remove weeds.
Clean paths and driveway: Remove moss and dirt.
Check the facade: Repair minor damages, possibly clean or paint.
Front door and windows: Clean and repaint if necessary.
Outdoor lighting: Functioning lights ensure safety and create ambiance.
Bins: Place as inconspicuously as possible.
Inviting outdoor areas set a positive expectation for the interiors.
Showcasing Interiors Perfectly: Tips for an Appealing Design
After a positive exterior impression, the interiors must also be convincing. Bright, clean, and tidy rooms appear larger and more inviting. Depersonalise the spaces by removing personal photos and very individual decorative items. This helps prospective buyers to envision themselves in the rooms – a crucial step for around 80% of buyers. Neutral wall colours appeal to a broader audience. Ensure sufficient lighting, both natural and artificial. Well-placed light sources can improve a room’s atmosphere by up to 30%. Consider professional home staging for optimal presentation.
Small repairs and cosmetic adjustments are important now:
Freshly paint walls: Use light, neutral colours.
Clean or restore floors: Shampoo carpets, polish parquet.
Clean windows: For maximum brightness and a clear view.
Thoroughly clean kitchen and bathroom: These rooms are scrutinised particularly critically. Lime deposits and mould should be removed.
Neutralise odours: Air out well and avoid strong room fragrances.
Proper application of interior design principles can significantly enhance perceived value. These measures lay the groundwork for successful viewings.
Home Staging: Utilising the Art of Sales Promotion
Home Staging is a professional method to prepare a property optimally for sale. By using Home Staging, the sale price can be increased by up to 15%. The goal is to create a homely yet neutral atmosphere that appeals to a wide range of buyers. In this process, furniture, decoration, lighting, and colours are used deliberately. According to statistics from the Deutsche Gesellschaft für Home Staging und Redesign (DGHR), 80% of staged properties are sold within 12 weeks. The costs for Home Staging are generally between 1% and 3% of the target sale price.
The benefits of Home Staging are diverse:
Faster sale: 54% of staged properties sell within just 4 weeks.
Higher price: In almost 40% of sales with Home Staging, the asking price is exceeded.
Better imagination: Helps the 20% of buyers who struggle to envisage empty spaces.
More professional photos: Results in higher quality images for the brochure.
Even if you are considering major renovations before selling, Home Staging can emphasise the impact of these investments. An Auctoa assessment can help you evaluate the potential added value of such measures. Ask yourself, which renovations are really worthwhile.
Professional photos and virtual tours: Present your property digitally in the best way
In the digital age, house viewings often begin online. High-quality photos are the most important factor for 90% of buyers during their online search. Invest in a professional real estate photographer. They know how to perfectly light spaces and highlight the advantages of your property. Poor photos can diminish the interest of potential buyers from the start. In addition to traditional photos, 360-degree tours and video viewings are becoming increasingly important. These allow interested parties to gain a comprehensive first impression and to pre-qualify enquiries. This can reduce the number of physical viewings by up to 40% and thus save time. Think about what buyers really want to see.
A good portfolio, enriched with professional visual materials, is your digital business card. It should contain all relevant information and highlight the uniqueness of your property. The investment in professional presentation materials usually pays off through a quicker sale and a better price.
The Viewing: Lead Successfully Through the Most Important Appointment
The viewing is the moment of truth. Good preparation for questions and objections is crucial for 75% of success. Create a pleasant atmosphere: ensure good ventilation, maintain a comfortable temperature, and subtle background music can be helpful. Be punctual and well-prepared. Have all important documents like floor plans, energy certificates, and service charge statements ready. Guide prospective buyers through the property calmly and competently. Highlight the advantages, but do not conceal any known defects. Honesty builds trust. Allocate enough time for each viewer, ideally 30-45 minutes per appointment. Our viewing tips will help you with this.
Key aspects for conducting the viewing:
Scheduling: Avoid mass viewings; individual appointments are more personal and effective.
Atmosphere: Bright, clean, well-ventilated, and at a pleasant temperature.
Documents: Keep all relevant documents at hand.
Tour: Plan a logical route through the house.
Answer questions: Be honest and knowledgeable.
Conclusion: Provide prospective buyers with informational material and agree on the next steps.
After the viewing comes the negotiation. A professional evaluation by Auctoa or a discussion with our ImmoGPT can give you confidence for the upcoming price negotiations.
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Presenting a house optimally for sale is a multi-stage process that requires care and planning. From thorough preparation to appealing photos and home staging to confident viewings — every step contributes to achieving the best possible sale price and speeding up the sales process. Properties in perfect condition achieve on average 10-15% higher sale prices. Use the tips and checklists provided to showcase your property in the best light. A neutral and data-based assessment from Auctoa can give you additional confidence and highlight your property's potential. Contact us now without obligation or chat for free with our ImmoGPT to optimise your sales strategy.
Additional useful links
Wikipedia offers a comprehensive overview of property valuation and its various methods.
Gesetze im Internet contains the full text of the Building Energy Act (GEG), which sets out important regulations for properties.
FAQ
How much more can I achieve through an optimal presentation of my house?
Studies and expert reports suggest that a property optimally presented, often through the use of home staging, can achieve a sale price 10% to 15% higher.
What is the cost of professional home staging?
The cost of home staging varies depending on the scope and size of the property, but on average it ranges between 1% and 3% of the target sale price.
Should I renovate before selling?
Minor cosmetic repairs and a fresh coat of paint are almost always worth it. For larger renovations, costs and benefits should be carefully weighed. An <a href="https://www.auctoa.de/">Auctoa evaluation</a> can provide clarity here.
How do I properly depersonalise my house for sale?
Remove personal photos, highly unique pieces of furniture and decorations, as well as religious or political symbols. The goal is to create a neutral environment where many potential buyers can feel comfortable.
How long does it typically take to sell a property prepared through home staging?
According to DGHR statistics, 54% of professionally staged properties are sold within four weeks, and 80% within twelve weeks.
Which is more important: the condition of the interiors or the garden?
Both are important. The garden and the facade create the first impression. The interiors must confirm this positive impression and convey a sense of living. A consistently well-maintained property achieves the best results.
