Convince buyers: These renovations sustainably increase your sales success

(ex: Photo by

Before-and-after image of a renovated living room in a German house, illustrating the value-enhancing effect of renovations.

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(ex: Photo by

Before-and-after image of a renovated living room in a German house, illustrating the value-enhancing effect of renovations.

on

(ex: Photo by

Before-and-after image of a renovated living room in a German house, illustrating the value-enhancing effect of renovations.

on

Convince buyers: These renovations sustainably increase your sales success

Convince buyers: These renovations sustainably increase your sales success

Convince buyers: These renovations sustainably increase your sales success

6 Jun 2025

8

Minutes

Federico De Ponte

Expert in Real Estate Valuation at Auctoa

6 Jun 2025

8

Minutes

Federico De Ponte

Expert in Real Estate Valuation at Auctoa

Is your property up for sale and are you wondering which renovations will truly convince buyers and increase the price? Not every modernisation leads to the desired success. Learn which measures create the greatest added value and how to avoid costly mistakes.

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The topic briefly and concisely

Energy renovations (heating, insulation, windows) are particularly value-enhancing due to cost savings and legal requirements (GEG) and are often eligible for funding.

Modernisations of the kitchen and bathroom, as well as an appealing exterior façade and a well-maintained garden, significantly enhance the attractiveness and selling price.

A careful cost-benefit analysis and a professional property valuation are crucial to avoid misguided investments and to choose renovations that truly convince buyers.

The sale of a property is often accompanied by the consideration of whether and which renovation measures can increase value and attract buyers. In light of rising energy costs and legal requirements, energy-efficient renovations are coming into focus. However, modernising kitchens and bathrooms or optimising floor plans can also be decisive. This article examines which renovations convince buyers, what a cost-benefit analysis looks like, and the role of the energy performance certificate in maximising your sales success.

Energy renovation: A must for better sales opportunities

The energy efficiency of a property is a crucial criterion for buyers, not least because of the Building Energy Act (GEG). Measures such as a new heating system can reduce energy consumption by up to 30%. Insulating the roof, facade, or basement ceiling also significantly increases the property's value, potentially boosting it by 5-20%. Replacing old windows with modern triple-glazed models is another worthwhile investment. Such energy upgrades can increase the overall property value by up to 25%. There are government grants available for many of these measures, for example, from KfW, which can reduce investment costs. A professional valuation helps assess the potential in advance. Remember: a good energy performance certificate is a must and a strong selling point.

The following list highlights key energy measures:

  • Replacement of the heating system (potential value increase 5-20%)

  • Roof insulation and renewal (potential value increase 10-20%)

  • Facade insulation (ETICS)

  • Window replacement (potential value increase 5-20%)

  • Insulation of the top floor ceiling or basement ceiling

  • Installation of a ventilation system with heat recovery

In addition to direct savings for the buyer, energy renovations signal a well-maintained condition and future viability.

Kitchen and Bathroom: Modernizing the Heart of the Home

Modern and functional kitchens as well as bathrooms have a significant impact on purchasing decisions and can considerably increase the value of your property. Even smaller interventions like new worktops, energy-efficient appliances, or fresh fronts in the kitchen can enhance the overall impression for under €5,000. In the bathroom, level-access showers, high-quality tiles, and modern sanitary facilities are factors that increase value. A bathroom renovation typically costs between €5,000 and €20,000, depending on the scope. Even replacing fixtures can make a big difference for under €500. Neutral colours and timeless designs appeal to a wide range of buyers. Consider which small renovations can have a big impact. An investment in these areas often pays off through a quicker sale and a better price.

These aspects are particularly relevant in the kitchen and bathroom:

  1. High-quality and energy-efficient appliances

  2. Contemporary worktops and cabinet fronts

  3. Modern fixtures and sanitary ceramics

  4. Functional and appealing tiles

  5. Thoughtful lighting concepts

  6. Adequate storage space

An appealing design of these spaces conveys living quality and can accelerate the sales process.

Floor Plan Optimization and External Impact: More Than Just Cosmetic Changes

Open living concepts and well-thought-out layouts are very popular with buyers and can significantly increase a property's value. Removing non-load-bearing walls can be achieved for approximately 1,200 to 3,000 euros per wall and creates a more spacious feel. Likewise, converting attics or basements into additional living space, which can cost 20,000 euros or more depending on the scope, is particularly attractive in cities with limited housing. First impressions count, so the exterior is also crucial. A freshly painted facade (costing around 20-50 euros per m²) or a well-maintained garden can positively influence the market value. Professional home staging can further highlight the advantages of your property. Do not underestimate the impact of a well-presented entrance area.

These measures in the exterior and layout design are convincing:

  • Creation of open living, cooking, and dining areas

  • Conversion of attic or basement into living space

  • A well-maintained garden and appealing terrace design

  • A clean and intact facade (possibly a new coat of paint)

  • Modern and inviting front door

  • Functional and appealing outdoor lighting

Such changes can significantly increase the interest of potential buyers and positively affect the selling price.

Cost-Benefit Analysis: Which Renovations Are Really Worth It?

Not every renovation automatically leads to a corresponding increase in value. A careful cost-benefit analysis is essential. Luxury renovations or very individual adjustments rarely appeal to a broad range of buyers and are often not profitable. Focus on measures that are appreciated by many buyers. Energy renovations often have a very good cost-benefit ratio, as they reduce operating costs in the long term and are often subsidised by the government. A new heating system, for example, can bring a 5-20% increase in value, with costs of approximately 20,000 - 38,000 Euros. Smaller, cosmetic repairs, such as fresh paint or new flooring, can make a big impact on a relatively small budget (often under 5,000 Euros). A realistic assessment of the current market value and the potential after renovation is crucial. Here, a neutral AI-supported property valuation, like that of Auctoa or ImmoGPT-Chat, can provide valuable data-driven recommendations instead of relying solely on gut feeling. This way, you avoid poor investments and ensure your renovations convince buyers.

Before you invest, you should check the following points:

  1. Current condition and age of the property

  2. Target audience of potential buyers and their needs

  3. Expected increase in value versus renovation costs

  4. Availability of subsidies (e.g., for energy-saving measures)

  5. Need for a current energy certificate

  6. Market standards in your region

Thorough planning protects against unnecessary expenses and maximises the sales proceeds.

Conclusion: Targeted renovations as the key to sales success

Targeted renovations that convince buyers are an important lever for a successful property sale. The focus should be on measures that both improve energy efficiency and enhance living comfort and aesthetics. An energy-efficient renovation is often indispensable and is made more attractive through grants. Modern kitchens and bathrooms, as well as appealing exteriors and optimised layouts, also pay off. A well-founded cost-benefit analysis and a professional valuation of your property, for example, using the digital tools from Auctoa, help you make the right decisions and achieve the maximum sale price. Invest wisely to leave a lasting impression on buyers.

sanierungen-die-kaufer-uberzeugen-was-beim-verkauf-wichtig-ist

FAQ

What documents do I need to apply for funding for renovations?

For KfW funding, you usually need quotes from specialist companies, an energy consultant report (often mandatory), a land register extract, and your proof of income. The exact requirements vary depending on the program.

How long does a typical bathroom renovation take?

A complete bathroom renovation typically takes between 2 and 4 weeks, depending on the scope, size of the bathroom, and availability of the craftsmen.

Can I deduct renovation costs from my taxes?

Under certain conditions, craft services for modernisation and maintenance measures can be claimed for tax purposes (e.g. 20% of wage costs, up to a maximum of 1,200 euros per year). Energy refurbishment measures may also be depreciated over several years under certain circumstances. Consultation with a tax advisor is recommended here.

What is the difference between renovating and refurbishing?

Renovation usually refers to cosmetic improvements (e.g. painting, new flooring). Refurbishment, on the other hand, often means a fundamental overhaul or modernisation that also involves the building's structure (e.g. roof insulation, heating replacement, rectifying defects).

Is it always worth converting the attic?

A loft conversion can significantly increase value, especially if additional living space is created. However, the costs (often starting from €20,000) and the effort involved (building permits, insulation, structural analysis) must be proportional to the potential added value.

How do I find out which renovations are worthwhile for my property?

A professional property valuation, ideally supported by an energy consultation, can provide insights. Auctoa offers a data-driven basis for your decisions with AI-powered analyses and the ImmoGPT chat.

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auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

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HOSTED IN EUROPE

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

Made in Germany

BASED IN HAMBURG

GDPR-compliant

HOSTED IN EUROPE